Grabbing your attension, with Richard Wiseman
Our attention is in high demand these days and cutting through is hard. But by engaging and entertaining viewers, whiteboard animation can help. Professor Richard Wiseman shows us how in this video.
What is whiteboard animation?
Whiteboard animation brings together visual thinking, information mapping and storytelling to make messages memorable and accessible. The RSA Animates series shows whiteboard animation in action, today the series has had over 100 million views!
How does whiteboard animation hold audience attention?
This stat is from our research with Richard Wiseman on the effectiveness of whiteboard animation.
Whiteboard animation has a toolbox bursting with tricks to hold attention. Creative illustrations use tools like cultural references and visual metaphors to explain subjects and resonate with viewers, while characters hold our focus and help us relate to the message.
All of this is brought to life by animation, which keeps us hooked by creating constant change, surprises and shifts in perspective. It’s all tied together by a voiceover that guides us through the animation.
The percentages in our animation have been created to support our visual thinking and aren’t the result of research.
Professor Richard Wiseman
Professor Wiseman has been described by Scientific American as ‘…one of the most interesting and innovative experimental psychologists in the world’. Part of the magic circle, Richard holds Britain’s only Professorship in the Public Understanding of Psychology.
