In today's fast-paced digital world, grabbing and retaining your audience's attention is more challenging than ever. One effective way to captivate your audience and convey complex ideas in a simple, engaging manner is through explainer videos. In this blog post, we'll explore five great explainer video tips to help you create compelling animated explainer videos that leave a lasting impression. 

Craft a Clear Script

The foundation of any successful whiteboard animation video lies in a well-crafted script. Before picking up the marker, take the time to outline your key message and organize your points into a coherent narrative. Keeping it concise ensures that your audience can easily follow along. Getting your script right is important because a compelling script acts as the roadmap for your video, guiding the viewer through a seamless journey of understanding. 

Visual Thinking is Key

Explainer videos and whiteboard animations are known for their engaging and memorable visual thinking. Embrace this by considering your topic and audience, and choosing illustrations that are relevant to both. Use a limited colour palette to maintain focus and highlight essential elements. Animated explainer videos thrive on intuitive visual thinking, allowing viewers to absorb information without feeling overwhelmed. Remember, less can sometime be more when it comes to explainer videos and whiteboard animation.

Utilize Engaging Animation Techniques

While the core concept of animated explainer videos involves drawing on a blank canvas, incorporating dynamic animation techniques can enhance engagement. Experiment with subtle movements, transitions, creative doodles and character animation to bring your story to life. Consider adding animated elements that support your narrative without overshadowing the main message. Striking the right balance between simplicity and creativity is the key to a compelling whiteboard animation video. 

Choose the Right Voiceover

The voiceover serves as the narrator of your whiteboard animation explainer video, so selecting the right voice is crucial. Opt for a voice that matches the tone of your content and resonates with your target audience. Whether it's a friendly, conversational tone or a professional and authoritative voice, ensure that it complements the overall feel of your video. A well-chosen voiceover can significantly enhance the impact of your whiteboard animation. 

Optimise for Mobile Viewing 

Given the rise of mobile consumption, it's essential to optimise your explainer videos for various devices. Remember that smaller screens may require larger text and more straightforward visuals to maintain clarity. Test your video on different devices to ensure a seamless viewing experience across platforms. By optimising for mobile, you'll maximise the reach and impact of your animated explainer video. 

Incorporating these five explainer video production tips into your process will dramatically elevate the effectiveness of your content. Remember, the goal is not just to explain but to captivate and engage your audience. By combining a clear script, good visual thinking, engaging animation techniques, the right voiceover, and mobile optimisation, you'll be well on your way to creating compelling whiteboard animation videos that leave a lasting impression.

We’ve been creating explainer videos and telling visual stories for over 20 years, and we’d love to help you share your message! Whether you have a question about the process or want to discuss how your message could work as an explainer video, we’re always here to answer your questions. Contact us today or book a free video call!