Whiteboard animation is an amazing way of supercharging your message and delivering it to audiences in a memorable and engaging way. Thanks to the visual and conceptual freedom that goes along with whiteboard animation, no subject is beyond it’s reach; whether its black holes, corporate policy, research or performance management tips. However, there are times when a stripped back approach is what’s needed. That’s why we have refreshed our entry-level animation style.

Introducing Pure Scribe

Our new Pure Scribe product has a punchy and direct style. From its short 60-90 second length to the simple but high-impact motion graphics options, this product is beautifully simple. Graphics appear drawn on-screen in time with the voiceover, narrative delivered through a few discrete scenes. This format makes Pure Scribe simple whiteboard animations easy to work with and perfect for delivering a simple, direct set of messages. This style works brilliantly for data, statistics and clear instructions.

These characteristics combined with whiteboard animation’s ability to make information engaging, memorable and shareable make Pure Scribe ideal for topics such as:

• Idea and report summaries for groups like shareholders, e.g. academic research and annual report summaries

• Important information and advice aimed at broad and specialised audiences, e.g. mental health advice and guidance on policy, rules and conditions

• Instructions and policy updates for groups such as employees and students, e.g. advice around health & safety and compliance regulations

• Promotional activity around book and product launches, e.g. product and service explainer animations

What the whiteboard animation research tells us

We worked with Professor Richard Wiseman to understand more about whiteboard animation’s ability to make information engaging, memorable and shareable. Professor Wiseman is the UK’s only professor of the Public Understanding of Psychology, and together we compared audience responses to a ‘talking head’ video and a whiteboard animation with the same audio.

• When it comes to information retention, the research found that viewers of the whiteboard animation experienced a 15% increase in information retention

• Viewers of the whiteboard animation found it 33% more entertaining

• The volunteers were 66% more likely to share the whiteboard animation

Whichever of our whiteboard animation products our clients choose, our passion is converting important messages and complex information into whiteboard animations. From our first RSA Animate to our latest animation, we apply the same visual thinking and quality control to ensure our animations are not just powerful and innovative communication tools but also of the highest standard. We’d love to work with you and supercharge your story. If the Pure Scribe approach isn’t right for you, please also look at our Essential Message and Extra Narrative products.

Cognitive are award-winning pioneers of whiteboard animation, and the creators behind the RSA Animates series. We help corporate, academic and charitable organisations like the BBC, TED, Coca Cola and Sanofi to tell their stories more powerfully. Find out more about us here.