At Cognitive we think sketchnote diaries are very powerful tools. Visual thinking and storytelling form the backbone of everything we do, and allow us to transform information and data into captivating stories. This visual thinking allows us to present complex or dry narratives in ways that draw on other reference points to become accessible, entertaining and engaging.

How do Sketchnote Diaries help us at Cognitive?

Keeping our visual thinking skills sharp is crucial. We tackle a wide array of subjects through a range of treatments, so being visually dexterous is a must. From theories on black holes to corporate strategies, our visual thinking is stretched and tested as we turn these subjects into understandable and engaging films. Illustrator Alex Hedworth looks more at visual thinking here.

Diary comics are an amazing exercise in developing and refining visual storytelling skills. Narrative, scene selection, camera angle and content; these are just some of the valuable skills that we sharpen through creating journal comics. There is another aspect of diary comics which is incredibly valuable, experimentation. At a personal and company level experimentation lets us and our team try out new styles and ways of doing things. Not only is this fun, but it is a great way to grow and keep ourselves at the height of our abilities and pushing boundaries.

For all these reasons, at Cognitive we asked our creative team to turn daily life into diary comics! This exercise was the perfect way to practice all the elements of what we do for our clients and to develop new skills. Translating life in to the panels of a comic strip forced our team to select and create key scenes to communicate their story in a small number of panels.

Why should you begin keeping a Sketchnote Diary?

It is a great way to reflect on life and take stock. For the visual thinker it is great practice, developing and practicing illustration skills. It teaches you storytelling skills from the ultimate storyteller - life; with the added bonus that you might get a few good ideas for characters and plots to! As you create more sketchnote diaries you will see your use of visual language improve and your diaries not only become more communicative but also more engaging to viewers.

Great examples of sketchnote diaries include American Elf by James Kochalka and Les gris colorés by Victor Hussenot. The diary comic above, and those below are just a small selection of the sketchnote diaries created by our team.

Does your story need visual thinking magic? Get in touch with us here.

Left to right: Managing Senior Creative Dan Stirrup, Illustrator Tom Bradshaw, Illustrator Kari Yordanova

Cognitive are award-winning pioneers of whiteboard animation, and the creators behind the RSA Animates series. We help corporate, academic and charitable organisations like the BBC, TED, Coca Cola and Sanofi to tell their stories more powerfully. Find out more about us here.