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Sketchnote Diaries: Visual Thinking Superchargers

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Sketchnote Diaries: Visual Thinking Superchargers

To keep our team at the height of their visual thinking and storytelling abilities, we asked them to keep sketchnote diaries. These are an amazing way to practice the highly crafted elements that go into our whiteboard animations.

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What is Whiteboard Animation? The 9 techniques that make it work

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What is Whiteboard Animation? The 9 techniques that make it work

Whiteboard animation is able to create powerful, engaging, memorable and bespoke films. This blog post looks at the nine techniques that allow whiteboard animation to work so well.

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4 Ways to communicate your brand in your Whiteboard Explainer Film

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4 Ways to communicate your brand in your Whiteboard Explainer Film

Your brand identity is important and representing it properly in your whiteboard animations and explainer films is essential. This blog has four tips on how you can include and reinforce your brand in your films.

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Why does whiteboard animation work so well?

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Why does whiteboard animation work so well?

Senior Creative Kayle McLeish talks about what makes Whiteboard Animation such an effective tool for creatives that make explainer films, comparing it to a Swiss Army Knife.

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Supercharge Your Social Media With Cognitive

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Supercharge Your Social Media With Cognitive

Whiteboard Animations and illustrations can take your social media engagement to the next level. Read our post to find out why, and how our illustrations helped Project Everyone super-charge their story!

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Five Ways To Make Your Whiteboard Animation Stand Out

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Five Ways To Make Your Whiteboard Animation Stand Out

What is the difference between just another Whiteboard Animation and one that goes above and beyond, and really speaks to you? At Cognitive we think there are five things that make the difference, and we put them into each of our Whiteboard Animations to make them the best they can be.

Why Whiteboard animations make great explainer videos

Why Whiteboard animations make great explainer videos

At Cognitive, we are passionate about visual storytelling and helping our clients tell more engaging stories. We pioneered whiteboard animation and still lead the way in setting the highest standards in visual storytelling. Read the blog to find why we think whiteboard animation is so effective.

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Professor Ray Laurence: Animation, History and University Research

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Professor Ray Laurence: Animation, History and University Research

Professor Ray Laurence talks about the ways translating his research into explainer videos with Cognitive has dramatically increased the reach of his work and triggered debate among people across the world.

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The Power of Visual Language

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The Power of Visual Language

Often the very first books we encounter are picture books, our first introduction to the power of rich visual language. While our books change, the power of this language doesn’t. Senior Creative Dan Stirrup reflects on this visual language from picture books to explainer films and Whiteboard Animation.

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Do you know what type of Explainer Video you need?

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Do you know what type of Explainer Video you need?

Explainer videos are an amazing tool. They allow you to communicate your story powerfully and memorably. This blog post explores when you should use them and which type of explainer video is right for you.

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10 ways to improve the social impact of your Explainer Video

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10 ways to improve the social impact of your Explainer Video

You’ve put a lot of work into your explainer video, how do you get the most from it? Here are ten steps to launch your explainer film and get it out to your audience!

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Visualising and explaining Prof. Stephen Hawking's Supertranslations theory

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Visualising and explaining Prof. Stephen Hawking's Supertranslations theory

Black Holes might not seem to be visually engaging at the outset. Ultimately there’s not a lot to work with when you think of a hole that swallows light so nothing can be seen. But for Cognitive this is exactly the sort of challenge we love. Hear from Andrew Park about how he and the team visually translated Prof Hawking’s final Black Hole theory of Supertranslations.

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15 reasons why you NEED an explainer video

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15 reasons why you NEED an explainer video

15 really good reasons why you need a video in your marketing mix and all the latest research you need to support making a video!

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Multiple Language Explainer videos

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Multiple Language Explainer videos

Working with Global Clients we are often asked to translate their films into multiple languages - there are four methods of making multiple language explainer videos. Read our blog to find out more!

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Explainer Videos: What are they? Why do you need one?

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Explainer Videos: What are they? Why do you need one?

Explainer Videos have become an important part of the digital world, but what are they and why do you need one? Read on to find out.

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Talk to the Hand - Andrew Park on RSA Animates

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Talk to the Hand - Andrew Park on RSA Animates

Originally published by the RSA in 2015, Andrew Park muses on his creation of the RSAnimates style and the invention of whiteboard animation. ‘When one returns to something there is a tendency to look back over what went before - to assess where you have come from in order to move forward.’

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Visualising Attachment - Our latest film for Cynthia Hall AND the Karyn Purvis Institute

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Visualising Attachment - Our latest film for Cynthia Hall AND the Karyn Purvis Institute

Read about the new whiteboard animation film we made for Cynthia Hall Productions for the Karyn Purvis Institute of Child Development and how we applied our visual thinking to explain attachment theory and the technique of TBRI (Trust Based Relational Intervention)

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Behind the scenes of our latest film for #ForestProud

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Behind the scenes of our latest film for #ForestProud

Continuing our series of animated explainer videos for the North American Forest Partnership, we explore ‘Wildfire’; the effects it has on the forest and what can be done by local communities to manage it.

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Creating appealing characters – Simplify and exaggerate!

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Creating appealing characters – Simplify and exaggerate!

A lot of the time, we use characters to help aid with our storytelling which is why, as an Illustrator, I often study figures in real life.

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Working with Project Everyone on #FactFriday for The Global Goals

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Working with Project Everyone on @The Global Goals we have helped them supercharge their social media by presenting their facts on project progress in visually interesting ways, driving up engagement and reach.

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