‘Talking Head’ Videos VS Explainer Animations - The Research

We were inspired to work with Richard on this research after the success of the RSA Animates Series. The series took voiceovers from ‘talking head’ videos and used them to as the basis for animated explainer videos. The videos were instantly popular and to date, the series has had over 100 million views.

Recreating this, our research compared a ‘talking head’ video with an animated explainer video that used the same voiceover. We found that:

  • Viewers were 66% more likely to share the animated explainer video

  • The animated explainer video resulted in a 15% increase in information retention

  • The animated explainer video was 33% more entertaining

And of course, we animated our findings!

 
 
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