The ClimateWorks Foundation

The Carbon Call

Effective Greenhouse Gas (GHG) accounting is a vital way for the world to chart the progress towards net zero. It has constraints, however. We worked with the ClimateWorks Foundation to explain how GHG accounting can be improved, creating this animation played at COP27.

The Brief

Each COP is an important moment that brings the possibility to make a big impact and move us forward to achieving our climate goals. The ClimateWorks Foundation wanted an animation that could be played at COP27, making the most of this opportunity. They wanted to explain the current limitations of GHG accounting, the solutions and the carbon call in an engaging and memorable whiteboard animation.

The Explainer Video

To bring the vision of the ClimateWorks Foundation to COP27 and social media, we created an 80 second whiteboard video that brought together a strong script and clear narrative, an inspiring and international voiceover and rich visual thinking. This is a powerful combination and allowed us to deliver an important message with key details quickly and powerfully.

Visual metaphors like the tidal wave of legislation and demands on business captured the pressure many organisations face. Icon imagery and characters highlighted key points and made the animation relatable. All in brand colours, the visual thinking was completed with the careful mapping of information in space, allowing us to explain the problem and clearly show the solutions. Throughout, onscreen text helped us include added clarity where needed, and a clear call to action meant viewers at COP27 had the big picture and knew the next steps they should take.

All of this allowed us to package the ClimateWorks Foundation’s message in a concise, engaging and impactful video, targeted at every level to their audience.

The Client

The ClimateWorks Foundation is on a mission to end the climate crisis by amplifying the power of philanthropy. Their team includes researchers, strategists, collaborators and grantmakers, and since 2008 they’ve granted over $1.3 billion to more than 750 grantees.

The Context

Find out more about the work of the Climate Foundation by visiting their website. We’d love to hear about your vision, contact us today!

We Are Cognitive are award-winning pioneers of whiteboard animation, and the creators behind the RSA Animates series. We help corporate, academic and charitable organisations like the BBC, TED, Coca Cola and Sanofi to tell their stories more powerfully.