The Berkhamsted Group - Developing Remarkable People
The Berkhamsted Schools Group
Developing Remarkable People
The Berkhamsted Schools Group develop remarkable people, helping their pupils to not only earn a living but also to live lives worth living. This is achieved through the five layers of education the Berkhampsted Schools Group provide to their students, beginning with values and ending with excellent results. We worked with the Berkhamsted to bring their educational vision to the screen.
The Scrapbook
The challenge
It was important for us, when making this whiteboard animation, to capture the essence and qualities that make the Berkhamsted Schools Group unique - conveying these in a way which appealed to a wide audience and demographic. An important consideration was diversity, alongside the inclusion of a warm and welcoming call to action.
The film
Over a minute and a half, we encapsulated the identity and values of the Berkhamsted Schools Group - inviting viewers to find out more. To do this, we used rich and charming illustration as well as a cast of relatable, diverse characters, brand colours and iconic Berkhamsted symbols such as their logo and buildings. We used visual devices such the Berkhamsted logo as a stage to make key points about their layers of education and visual metaphors such as an outdoor climbing course to communicate community and personal values in an engaging memorable way.
These embraced the power of whiteboard animation to combine information with visuals to create something informative and powerful. Our animation captured the group’s ethos as well as the student experience and benefits in a way which was able to be unique while fitting with the wider brand, concluding with a welcoming call to action.
About the client
The Berkhamsted Schools Group has been educating students for 479 years, and cater to the needs of children from nursery to sixth form - always with the aim of developing remarkable people.
The context
Find out more about the Berkhamsted Schools Group here.