Engaging with the public through Whiteboard Animation

Every day, we are bombarded with information. From WhatsApp groups and social media to the news and official announcements, it can be easy for messages to get lost and for misinformation to spread fast. This means you need to share important information in a form that makes sense and competes against the noise. Communications must be clear, informative, engaging and memorable.

Engaging, entertaining and with good information retention rates, whiteboard animations stand out from the crowd and hold attention much better than video formats like ‘talking heads’. Our research with Professor Richard Wiseman also found that whiteboard animations are highly shareable, allowing your messages to travel organically through an audience. The added bonus is that being a video format, they work well on every device - from a smartphone to a smart TV!

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We used these whiteboard animation strengths to help the Barts Health NHS Trust share important information and tips about air pollution and how to avoid it.

Can whiteboard animation help you communicate your vision? We’d love to hear what you have in mind, book a discovery call today.

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