Talk To The Hand

The series that uses illustration and animation to bring ideas into sharp focus

Episode 1: Matthew Taylor on Cultural Theory

Talk To The Hand was created by We are Cognitive founder, Andrew Park, the creative force behind the RSA Animates. In this series, Andrew interviews the people behind the ideas that shape our world. He brings those ideas and concepts into sharp focus through illustration and animation.

Our first episode is with Matthew Taylor, Chief Executive of the NHS Confederation and former CEO of the RSA. They begin by looking back at the RSA Animates and how Andrew first got involved with the RSA, going on to discuss cultural theory. Matthew outlines what it is, what it could mean for society and looks at the role of fatalism.

“I have not deliberately set out to stick to this theory. It's not like I had a religious conversion and then I spent my entire life obsessed. I put it in a box and try and forget about it a lot. I spent six months not using it, but it just keeps coming back and I keep recognising it and keep thinking, ‘Oh, there it is, happening, it's there again.’ “

- Matthew Taylor, Chief Executive of the NHS Confederation

A full transcript of the episode can be downloaded here and you can read Andrew’s thoughts on whiteboard animation, the RSA Animates and visual storytelling here.