Whiteboard Animation

Inventing the Art of Clarity: How We Pioneered Whiteboard Animation to Simplify Complex Ideas.

Our Founder Andrew Park is credited with pioneering the use of whiteboard animation for RSA Animate. This combination of recorded real-time drawing, illustration, and voiceover to explain complex concepts became a hallmark of whiteboard animations. The style gained widespread attention around 2007. These 10 minute-long animations, which feature hand-drawn illustrations synced with thought-provoking talks, brought whiteboard animation to the mainstream, creating a viral sensation and launching a new medium and industry. Some of these videos include work by notable thinkers like Sir Ken Robinson and Daniel Pinker.

If you want to harness the power of Whiteboard Animation to simplify your complex story, obviously, you’ve come to the right place! Since inventing and innovating the medium we have been honing our craft since 2008.

How can whiteboard animation help you?

Whiteboard Animation: The tools of our trade

Whiteboard animation is an organic process. Like any creative process, new ideas and technology have informed our storytelling methodology over the 16 years since we made our very first one. Sometime these steps have been incremental and at other times we have made giant leaps.

Leveraging the learning environment

Whiteboard animation taps into something we all recognise from our days at school. Whether it was a blackboard or whiteboard, we’ve all been in that space where ideas come to life visually. This format naturally engages our minds, putting us in “learning mode” and primed to absorb new knowledge and insights.

Framing the detail in context

We like to make sure that we can zoom in and out of your content, focusing on the details where necessary and keeping a sense of that big picture, contextual narrative in the audience’s minds. This creates a joined-up thinking approach

The Guiding Hand

The hand in our whiteboard animations serves several functions. An artist, a teacher, a guide, and a magician. All of these functions create engagement and help to capture the audiences’ attention.

Unpacking information in space

Whiteboard animation taps into something we all recognise from our days at school. Whether it was a blackboard or whiteboard, we’ve all been in that space where ideas come to life visually. This format naturally engages our minds, putting us in “learning mode” and primed to absorb new knowledge and insights.

Humour as an emotion

Whiteboard animation taps into something we all recognise from our days at school. Whether it was a blackboard or whiteboard, we’ve all been in that space where ideas come to life visually. This format naturally engages our minds, putting us in “learning mode” and primed to absorb new knowledge and insights.

See some examples of whiteboard animation: