This is an important question, and both are essential in any good whiteboard animation. Getting the balance right takes careful creative direction, visual thinking and research. When it’s done well, this combination allows visual thinking to explain complex ideas in an engaging and accessible way, expanding their reach and impact!

To find out more about this process and getting the balance right, Dan Stirrup, We Are Cognitive’s Managing Senior Creative, spoke to us about how he approaches this challenge.

If you have a message or idea that could benefit from whiteboard animation, we’d love to talk to you! Contact us today or book a free creative consultation to ask us a question.