, , , , , , , ,

How Does Whiteboard Animation Balance Engagement And Accuracy?

, , , , , , , ,

This is an important question, and both are essential in any good whiteboard animation. Getting the balance right takes careful creative direction, visual thinking and research. When it’s done well, this combination allows visual thinking to explain complex ideas in an engaging and accessible way, expanding their reach and impact!

To find out more about this process and getting the balance right, Dan Stirrup, We Are Cognitive’s Managing Senior Creative, spoke to us about how he approaches this challenge.

 
 

If you have a message or idea that could benefit from whiteboard animation, we’d love to talk to you! Contact us today or book a free creative consultation to ask us a question.

The We Are Cognitive Blog
99 Problems: I’m going to stop planning for the future like it’s some distant horizon. Here’s how
99 Problems: I’m going to stop planning for the future like it’s some distant horizon. Here’s how

Have you ever been in a meeting where you could just feel your team's energy slipping away? Sometimes meetings drag on, and fresh ideas are as rare as a decent cup of tea, well, in the whole of America!

The Golden Ratio: Where Art Meets Precision and Nature Reveals Its Blueprint
The Golden Ratio: Where Art Meets Precision and Nature Reveals Its Blueprint

This peculiar proportion, approximately 1.618, has been lurking in the shadows of human creativity for millennia, like a mathematical James Bond, seducing architects, artists, and designers with its promise of perfection.

99 Problems: How Do You Reignite Innovation in Your Team?
99 Problems: How Do You Reignite Innovation in Your Team?

Have you ever been in a meeting where you could just feel your team's energy slipping away? Sometimes meetings drag on, and fresh ideas are as rare as a decent cup of tea, well, in the whole of America!

Anthropomorphism: Why Do We Give Feelings To Machines?
Anthropomorphism: Why Do We Give Feelings To Machines?

Why do we see faces in clouds, cars with expressions, or even attribute human emotions to our household appliances (admit it, your Henry Hoover has feelings)? The answer lies in the ancient concept of anthropomorphism—a principle as old as humanity itself, born from our inherent need to understand and relate to the world around us by projecting our own characteristics onto it.

Hick's Law: The Overwhelming Choice of Dilemma
Hick's Law: The Overwhelming Choice of Dilemma

Picture this: You walk into a diner with a menu the size of a small novel. You’re hungry, but now you’re stuck—overwhelmed by choice, paralysed by indecision. Welcome to Hick’s Law in action, a psychological principle that’s been quietly dictating human behaviour since the 1950s...

99 Problems: Chasing the Market
99 Problems: Chasing the Market

We’ve all been there, haven’t we? That frantic rush, always trying to keep up with the latest trend. Blink, and it’s gone—again. It’s like standing on a moving walkway, but it’s speeding up, and you’re dragging along a suitcase packed full of never-ending to-do lists.

The Scaling Fallacy: A Tricky Little Concept
The Scaling Fallacy: A Tricky Little Concept

Understanding the Scaling Fallacy isn't just for philosophers or over-caffeinated academics. It's vital for anyone who wants to make an impact with their ideas, especially in creative fields where size does not always equate to success.

99 Problems: It’s time to break the ‘golden rule’ of playing it safe!
99 Problems: It’s time to break the ‘golden rule’ of playing it safe!

Here’s the thing—staying in your comfort zone isn’t just boring; it’s risky. You know what they say: “If you’re not growing, you’re dying.” 

Performance Load: The Art of Less
Performance Load: The Art of Less

Performance Load teaches us that less truly is more. Visual thinking is about distilling complexity into clarity, turning a tangled web of ideas into a neat, navigable roadmap.

99 Problems: Why Short-Term Gains Are the Silent Killers of Your Future Success—and How to Fix It
99 Problems: Why Short-Term Gains Are the Silent Killers of Your Future Success—and How to Fix It

You know that feeling when you’ve just nailed a quick win? The rush, the thrill, the sense of accomplishment—it’s like a hit of dopamine, making you feel like you’re on top of the world. But here’s the thing no one tells you...

Constraint: Creativity's Secret Weapon
Constraint: Creativity's Secret Weapon

Ever heard of the phrase, ‘necessity is the mother of invention’? Turns out, constraint is its often-overlooked sibling—perhaps the unsung hero of creativity.

99 Problems: Overcoming Burnout
99 Problems: Overcoming Burnout

Ignoring burnout doesn't just impact outcomes; it gradually wears down the very essence of team connection and effectiveness. But here's the encouraging part: there's a way forward that is both within reach and within our control. 

Signal to Noise: Navigating the Creative Cosmos
Signal to Noise: Navigating the Creative Cosmos

In the chaotic symphony of modern life, where every ping and notification competes for our limited attention, the concept of ‘signal to noise’ has never been more relevant. But before it became the buzzword of the digital age, it had its origins in the dry and dusty world of early telecommunications.

Closure: The Unsung Hero of Visual Thinking
Closure: The Unsung Hero of Visual Thinking

It is more than just rounding off; it is a psychological experience where the brain concludes what remains hanging in the balance.

Archetypes: The Blueprints of Our Minds and Why We Should Care
Archetypes: The Blueprints of Our Minds and Why We Should Care

Have you ever wondered why certain stories just hit us in a different way? Chances are, you're in the grasp of something archetypal; those universal, almost sneaky patterns of theme and form that are hardwired into our very being.

Error: The Key To New Pathways And Understanding
Error: The Key To New Pathways And Understanding

When we design, whether that be a piece of graphic design, a software integration or a whiteboard animation, we should strive to minimise errors and make them easy to correct.

Unlocking The Potential Of Failure
Unlocking The Potential Of Failure

Today, I want to explore a theme that is as ancient as it is perpetually relevant, failure. It’s a concept that shapes our very DNA, prompting where we go, helping us grow in our personal and our professional lives.

How Advance Organisers Can Help You Make Sense Of The World
How Advance Organisers Can Help You Make Sense Of The World

Bridge the knowledge gap by exploring the role of advanced organisers in visual thinking and comms.

The Medium Is The Message: What It Means For Us Today
The Medium Is The Message: What It Means For Us Today

It gives us great pleasure to have you join me for this issue, as we explore the fascinating and always relevant subject of "The Medium is the Message."

Visual Metaphors: The Powerful Tool At The Heart Of Visual Thinking
Visual Metaphors: The Powerful Tool At The Heart Of Visual Thinking

This week's theme is a topic that is close to my heart: visual metaphors. Visual metaphors are at the core of visual thinking, and I'm excited to investigate them with you in this issue.

How To Get The Most From Mind Mapping
How To Get The Most From Mind Mapping

Mind mapping is a powerful tool for visual thinking that can transform the way you organise information, brainstorm ideas, and enhance creativity.

How To Make An Explainer Video
How To Make An Explainer Video

When done well, the ingredients in an explainer video combine to create powerful animations that inform, entertain, inspire and stay with viewers. In this post, we look at how they are made.

Why Are Explainer Videos So Effective?
Why Are Explainer Videos So Effective?

Explainer videos take your vision, message and story and transform them into a feast of storytelling, visual thinking and inspiring communication. This feast is served in the perfect way to capture your complexity and depth, and serve it up to your audience.

Top 5 Ways Explainer Videos Enhance Brand Identity
Top 5 Ways Explainer Videos Enhance Brand Identity

When it comes to your brand, video offers a whole range of ways to feature your brand both subtly and more directly.

5 Essential Tips for Choosing the Right Explainer Video Company
5 Essential Tips for Choosing the Right Explainer Video Company

Whiteboard videos can be a powerful way of telling your story, but their effectiveness very much depends on their quality. When picking the right whiteboard video production company, there are some essential steps and considerations.

Crafting Compelling Explainer Videos: A Step-by-Step Guide
Crafting Compelling Explainer Videos: A Step-by-Step Guide

In today’s digital era, explainer videos have become indispensable tools for businesses, educators, and creatives to convey complex ideas in a clear and engaging manner. These videos, whether animated or utilizing techniques like whiteboard animation, captivate audiences and simplify intricate concepts.

Demystifying Explainer Videos: Engaging, Educational, and Effective
Demystifying Explainer Videos: Engaging, Educational, and Effective

As visual aids go, whiteboards are like old friends. Whiteboard videos have developed from them, making ideas and messages understandable, clear, engaging and memorable.

Unleashing the Power of Explainer Videos in Business
Unleashing the Power of Explainer Videos in Business

In today's digital era, businesses are constantly seeking innovative ways to engage their audience and effectively communicate their messages. One such powerful tool that has gained popularity is whiteboard animation videos.

The Magic of Animated Tales: Unleashing the Power of Stories in Animation
The Magic of Animated Tales: Unleashing the Power of Stories in Animation

We’ll explore the captivating world of animation and how it unleashes the power of storytelling. Join us as we delve into the mesmerising world of animation and uncover the magic that lies within its animated tales.

Unraveling How Explainer Videos Provide A Deeper Understanding Of The World We Live In
Unraveling How Explainer Videos Provide A Deeper Understanding Of The World We Live In

In a world inundated with news and information, it's becoming increasingly difficult to separate fact from fiction. That's where BBC Explainers come in. With a commitment to demystifying complex topics, the BBC uses We Are Cognitive explainer videos to provide a deeper understanding of the world we live in.

Andrew Park

Cart (0)