“We want to share its [whiteboard animation] explainer and storytelling superpowers with as many people as possible, but to quote a modern-day classic, ‘with great power comes great responsibility.’ That sometimes means saying ‘no’. ”
For over twenty years, we’ve been creating whiteboard animation videos, working across countless sectors, ideas, and visual styles. To say we love what we do would be an understatement. Our code of ethics has been guiding our explainer video company since we began using visual thinking to share our clients’ messages. If a client conflicts with our code of ethics, or values, we are forced to respectfully decline their request. We always prefer to say ‘yes’, of course, but our code of ethics has the final say.
One group of clients our code of ethics has prevented us from working with is climate change deniers. We want our animated explainer videos to share knowledge that makes the world a better place, and working on an animation about climate change denial would completely go against that mission. We’re all living through a plague of misinformation, and we do not want to add to it.
Staying with the climate, another sector we refuse to create animated explainer videos for is the fossil fuels industry. If we want any chance of reducing our carbon emissions, we need to move away from fossil fuels and focus on sustainable, less impactful ways of fuelling our energy needs. However, if you work in sustainable power generation, we’re always here to help you explain and share your message!
We like to take a balanced, grounded view with every whiteboard animation video we create. So, naturally, that makes us against extremism of any kind. Saying no on the grounds that a prospective client’s message essentially constitutes extremism is something we’ve had to do a surprising number of times. We’re sure we’ll be saying ‘no’ a few more times for this reason.
“We are all living through a plague of misinformation, and we do not want to add to it. ”
If you’ve worked with us, you won’t be surprised to read that we’re against gambling. When it comes to our code of ethics, this is a big one. We’ve seen what gambling addictions do to people, so we want no part in promoting the companies responsible. We’d much rather people keep hold of their money. Of course, when it comes to creating animated explainer videos around gambling regulation, we’re always ready to step up.
As an animated video agency, another sector we refuse to work with is the arms industry. From the death and destruction, human rights abuses and instability caused by conflict to the worrying degree of influence the arms industry can have on politics, the arms industry is one sector we don’t want to enable or support. Instead, we’re proud to share the messages of charities like Amnesty International, who work to create the positive change and lifesaving care needed in the wake of conflicts.
“We always prefer to say ‘yes’, of course, but our code of ethics has the final say.”
As pioneers of whiteboard animation videos, we’re proud of its ability to make the complex simple and share information far and wide. We want to share its explainer and storytelling superpowers with as many people as possible, but to quote a modern-day classic, “With great power comes great responsibility.” That sometimes means saying ‘no’.
Still, wherever we can, we’re in the business of saying yes, and we’d love to talk to you if you have a message you want to share. Simply book a free strategy call today or send us a message, we look forward to hearing from you!
As pioneers of whiteboard animation videos, we’re proud of its ability to make the complex simple and share information far and wide. We want to share its explainer and storytelling superpowers with as many people as possible, but to quote a modern-day classic, ‘with great power comes great responsibility.’ That sometimes means saying ‘no’.