The Inverted Pyramid: The Principle that Explains Why it Can Be Good to Think Upside Down
The Magic of Affordance: A Design Principle Less Ordinary than it Affords
The Golden Ratio: Where Art Meets Precision and Nature Reveals Its Blueprint
Anthropomorphism: Why Do We Give Feelings To Machines?
Why do we see faces in clouds, cars with expressions, or even attribute human emotions to our household appliances (admit it, your Henry Hoover has feelings)? The answer lies in the ancient concept of anthropomorphism—a principle as old as humanity itself, born from our inherent need to understand and relate to the world around us by projecting our own characteristics onto it.
Hick's Law: The Overwhelming Choice of Dilemma
The Scaling Fallacy: A Tricky Little Concept
Performance Load: The Art of Less
Constraint: Creativity's Secret Weapon
Signal to Noise: Navigating the Creative Cosmos
In the chaotic symphony of modern life, where every ping and notification competes for our limited attention, the concept of ‘signal to noise’ has never been more relevant. But before it became the buzzword of the digital age, it had its origins in the dry and dusty world of early telecommunications.
Closure: The Unsung Hero of Visual Thinking
Archetypes: The Blueprints of Our Minds and Why We Should Care
Error: The Key To New Pathways And Understanding
Unlocking The Potential Of Failure
The Magic of Animated Tales: Unleashing the Power of Stories in Animation
Unlocking Communication Excellence: 7 Key Benefits of Explainer Videos
The Art of Communication: The Rise of Explainer Videos
Sharing The Story Of We Free Women - A Case Study
Every explainer animation we create is a collaboration between us and our clients. Guided by each client’s essence, goals and message, we create scripted and visual storytelling that is informative, engaging, memorable and relatable. The result is a carefully crafted and bespoke explainer animation.
