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The Power of Pictures: How Early Storytelling Shapes Us

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The Power of Pictures: How Early Storytelling Shapes Us

Often the very first books we encounter are picture books, our first introduction to the power of rich visual language. While our books change, the power of this language doesn’t. We’ve reflected on visual language, from picture books to explainer videos and whiteboard animation.

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Shining a Light on Our Clients – Part 2

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Shining a Light on Our Clients – Part 2

Whether it's making complex ideas feel simple or dry subjects feel engaging, our mission is to democratise knowledge. For over twenty years, we’ve been making this mission a reality, working on whiteboard explainer videos for clients across sectors ranging from education and health to international law and energy.

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Shining a Light on Our Clients – Part 1

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Shining a Light on Our Clients – Part 1

The best bit of our job is working with clients who have big ideas and complex messages. We’re always ready to make a complicated message feel relatable and understandable or help a visionary get their message out to the masses.  

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Ethics Over Opportunity, Part 2: Sectors We Won't Work With

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Ethics Over Opportunity, Part 2: Sectors We Won't Work With

As pioneers of whiteboard animation videos, we’re proud of its ability to make the complex simple and share information far and wide. We want to share its explainer and storytelling superpowers with as many people as possible, but to quote a modern-day classic, ‘with great power comes great responsibility.’ That sometimes means saying ‘no’.  

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Ethics Over Opportunity, Part 1: Public Figures We’ve Had To Turn Down

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Ethics Over Opportunity, Part 1: Public Figures We’ve Had To Turn Down

We see whiteboard animation as a way of democratising knowledge and sharing the ideas that help us all understand and build a better, fairer world. It is packed with educational and visual storytelling tools that allow us to connect with viewers as we make even the biggest ideas accessible and understandable.

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Together in Eclectic Memes: Laughing (and Losing) in the Crypto Circus

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Together in Eclectic Memes: Laughing (and Losing) in the Crypto Circus

What’s the biggest hype narrative you’ve fallen for recently? Drop it below—no judgment. We’ve all bought something at 11 pm thinking it was genius, only to regret it by morning. (Although the Velcro drain unblocker is the shit!) 

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Flying Too Close to the Sun (Without Crisping Up Like a Marshmallow) 

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Flying Too Close to the Sun (Without Crisping Up Like a Marshmallow) 

The Parker Probe isn’t just a shiny example of what humans can achieve when they stop arguing on X for five minutes. It’s also a reminder that big problems—whether they’re cosmic or corporate—need both boldness and a plan. 

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Feeling Like a Fraud? You’re in Good Company

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Feeling Like a Fraud? You’re in Good Company

When we strip away the layers of imposter syndrome, it often boils down to storytelling—about who we are, what we’ve done, and where we’re headed. The narratives we tell ourselves shape our reality, and reframing those stories can unlock a healthier sense of self-worth.

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What The Zuck?!

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What The Zuck?!

Facebook and Instagram are going “back to their roots” of free expression. Because, clearly, what the internet desperately needed in 2025 was more rucks.

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The Traitors: A Masterclass in Storytelling Under Pressure

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The Traitors: A Masterclass in Storytelling Under Pressure

Watching The Traitors is like observing a high-stakes version of a spider weaving its web. Every accusation, every alliance, every teary-eyed confession pulls on the delicate threads of trust until the whole thing collapses in a heap of suspicion. 

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New Year Resolutions are a scam! Let’s be real.

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New Year Resolutions are a scam! Let’s be real.

Ah, New Year’s resolutions. The annual tradition where we collectively trick ourselves into believing we’re only one heroic declaration away from becoming flawless human beings. This year, this will be the year we shed those bad habits like a moulting snake. Right? Wrong! 

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Capturing Complexity Through Conversation: My Interview with Dan Ariely

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Capturing Complexity Through Conversation: My Interview with Dan Ariely

If you could pin down the essence of truth, could you draw it? That’s the question that lingered in my mind after speaking with Dan Ariely for my RSA Animate documentary—a project allowing me to reconnect with some of the most compelling thinkers of our time.

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Stick With It: How Can Messy Ideas Spark Creative Breakthroughs?

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Stick With It: How Can Messy Ideas Spark Creative Breakthroughs?

I have written a lot about failure. It’s something of a fascination for me. I am in a constantly evolving process with failure. When does failure become a success? Are there any true failures or is it just an endless process?

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How Creativity Can Transform Education

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How Creativity Can Transform Education

If you’ve spent any time in creative circles, you’ll know that while education has the potential to transform, we’ve been wielding this so-called "weapon" like a blunt instrument for far too long.

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To Live a Creative Life

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To Live a Creative Life

No matter where we find ourselves on the spectrum of human experience, creativity can play a vital role in survival, healing, and hope. 

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The Art of Medicine

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The Art of Medicine

AI could revolutionise the NHS by taking on administrative tasks, giving doctors more time to spend with their patients. However, while this sounds like a dream solution, it comes with challenges. With great power comes great potential for, let’s face it, accidental chaos.

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A study in scarlet... I mean pink

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A study in scarlet... I mean pink

So, here’s the reflective takeaway: in a world of endless scrolling and relentless sameness, being bold is essential, but it’s only the first step. Jaguar has smashed the glass case, but now they need to decide what to do with the diamond.

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Keep It Simple, Stupid: Rock and Roll All Night (and Refine Every Day)

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Keep It Simple, Stupid: Rock and Roll All Night (and Refine Every Day)

Over-complication isn’t just tedious—it’s the nemesis of efficiency. Enter the KISS principle: “Keep It Simple, Stupid.”

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The Inverted Pyramid: The Principle that Explains Why it Can Be Good to Think Upside Down

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The Inverted Pyramid: The Principle that Explains Why it Can Be Good to Think Upside Down

Ah, the Inverted Pyramid—It sounds like a tragic prog rock album you might find at a car boot sale, but it’s a concept that’s as intriguing as it is practical.

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The Magic of Affordance: A Design Principle Less Ordinary than it Affords

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The Magic of Affordance: A Design Principle Less Ordinary than it Affords

Affordance is how something shows you what it can do, like a door handle that makes you want to pull the door open or a button that looks like it should be pressed.

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