International IDEA

25th Anniversary Film

Democracies face many threats today, but organisations such as International IDEA exist to support them as they face these challenges. International IDEA have been doing this for 25 years and came to us to create this whiteboard animation telling their story, highlighting the threats and importance of supporting and engaging with democracy.

The Scrapbook

The Brief

It was crucial we created an animation which not only celebrated the work of International IDEA, but was forward thinking and empowering. The animation needed to explain the threats faced by democracy today and their urgency - before delivering a message of hope, progress and the engagement.

The Explainer Video

Our animation for International IDEA communicated their history and work by first highlighting the challenges democracy faces. The narrative then flowed into International IDEA’s projects, before culminating in a passionate message about importance of democracy.

Engaging and relatable imagery allowed us to visualise the story in a way which was meaningful, memorable and engaging. Imagery like a burning planet wearing a facemask succinctly embodied some of the challenges we face while the inclusion of a team of doctors checking the health of democracy brought key points to life visually. Relatability was an essential consideration and was something we worked into the illustrations and visual metaphors. Visuals like falling dominos and shredded ballots captured the issues raised in the voiceover in a way which was relatable, memorable and striking

The animation ended on a clear message and guided viewers from existential threats faced by democracy to the positive impact of International IDEA’s work and the empowering nature of democracy as we strive for a better world.

About the Client

Since 1995, International IDEA have been supporting sustainable democracy across the world. They are an intergovernmental organisation, whose member states include Australia, Barbados and Germany.

The Context

Find out more about the work of International IDEA here.

What is Whiteboard Animation?

Why should you use an explainer video?

Whiteboard Animation Research

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Cognitive are award-winning pioneers of whiteboard animation, and the creators behind the RSA Animates series. We help corporate, academic and charitable organisations like the BBC, TED, Coca Cola and Sanofi to tell their stories more powerfully. Find out more about us here.

International IDEA - 25th Anniversary