Cognitive + The RSA Animates: Pioneering Whiteboard Animation — Cognitive

The RSA Animates and Minimates

The RSA Animate series has captivated audiences worldwide, with over 100 million views to date. We take great pride in the opportunity to bring the RSA’s revolutionary ideas and profound insights to life through our whiteboard animation videos.

We’ve been collaborating with the RSA since 2008. To date, we have produced 21 RSA Animates, Shorts, and Minimates. Each animation is based on an edited talk delivered by a diverse range of speakers, including Sir Ken Robinson (Changing Education Paradigms), Dan Pink (The Surprising Truth About What Motivates Us), and Barbara Ehrenreich (Smile or Die).

With over 100 million views on YouTube, the RSA Animate series has become a remarkable success. It continues to engage audiences across the globe and makes complex ideas both accessible and compelling.

About the RSA

The Royal Society for the Encouragement of Arts, Manufactures and Commerce, or RSA for short, was founded in 1754. From the outset its pioneering, forward-thinking spirit guided its commitment to enrich society through ideas and action. Charles Dickens, Benjamin Franklin and Karl Marx were all Fellows of the RSA, while current Fellows include   Helena Kennedy, Stephen Hawking and Dame Judy Dench. The Society has funded innovation and excellence in many fields from the invention of devices to sweep chimneys to the development of the first public examination system. Today their mission is to create the conditions for the enlightened thinking and collaborative action needed to address today's most pressing social challenges.

 

RSA Animate Series

In the RSA Animates you can see how we developed our whiteboard animation style overtime. Where once we literally filmed over the shoulder of our founder, Andrew Park as his now famous hairy hand drew, we now create whiteboard animations digitally. This makes the process smoother, gives us an endless colour palette and even more opportunity to add visual richness, and it’s not such a literal pain in the neck for our illustrators.

 

RSA Minimates