Matthew Walker and the RSA
Sleep or Die
The Scrapbook
About the speaker
Matthew Walker is a professor of Neuroscience and Psychology at the University of California, and the Director of the Center for Human Sleep Science. The international bestselling author behind Why We Sleep, Walker’s work examines the link between sleep, human health and disease. So far, he has published over 100 studies into sleep and continues to probe the subtle link between getting forty winks and the healthy functioning of our bodies.
About our partner
The Royal Society for the Encouragement of Arts, Manufactures and Commerce (RSA) was founded in 1754. Dedicated to enriching society, fellows past and present have included many of the world’s greatest thinkers. Creating the conditions for enlightened thinking, the RSA seek to help find the answers to our most urgent social challenges.
The Challenge
The RSA wanted to revamp the original RSA Animate series but make them shorter since, a decade later, peoples on-line attention span is much shorter!
So the RSA came up with the idea of 'RSA Minimates' which are super-short, information-packed animations for busy people. All audio excerpts are taken from live, FREE events at the RSA’s HQ in London, and animated by us.
For this particular film the challenge we had was trying to choreograph the animations at the start so that after the pullout to the big picture the viewer would see a skull including the tombstones as teeth! This was a tricky process and required some intricate editing skills.
The film
Sleep isn’t a choice, it is a basic need and part of living a long and healthy life. This is what Professor Matthew Walker has found through extensive research. In his talk for the RSA he explains the very grave consequences that come with a lack of sleep, and calls it out as a public health emergency.
The context
The complete talk by Matthew Walker, 'Why we need a sleep revolution', was held at the RSA in October 2017 and can be watched here.
To rally support from policymakers and donors, the WHO collaborated with Cognitive to create a compelling whiteboard animation. This animation aimed to humanise the issue and inspire investment in preventative measures, focusing on the Eastern Mediterranean region.
Good reporting systems are the standard across most industries today, however in the NHS, their reporting still has room for improvement. The Healthcare Safety Investigation Branch (HSIB) want to take learnings from other industries and use them to improve the way the NHS conducts its reporting, and came to us to share their message in an explainer video.
The effective use of information and digital technologies is a key enabler in delivering health and social care now and in the future. The impact of technology and the potential that it has to transform care is a professional issue touching on care delivery, practice, education and research.
The Hospital for Special Surgery (HSS) wanted to create a film that raised awareness about the global importance of their research into musculoskeletal health and presented donors with a truly unique opportunity to make a lifetime legacy impact.
Aimed at healthcare managers and clinicians involved in local-level incident investigation, Loughborough University wanted to share an alternative method of healthcare investigation, Systems Thinking. The explainer video introduced the concept of systems thinking, stimulated their overall thinking and provided guidance on this alternative investigation method.
For over 50 years the American Society of Nephrology has been bringing together Nephrologists in the fight to prevent, treat and cure kidney diseases! We created this film to celebrate the inspirational figures who sparked and nurtured a passion for Nephrology.
Weight-based stigma is pervasive and impacts people in every aspect of their lives. We worked with Kings College London to draw attention to this important issue.
We were delighted to partner with the Lasker Foundation to create a series of four whiteboard animations.
Working with Hill Holliday and Janssen Pharmaceuticals we had to bring the serious and detailed subjects of CAD and PAD to life through whiteboard animation.
Want to protect yourself and others from air pollution? This whiteboard animation explains more.
Because much of the Red Cross/Red Crescent Movement’s work is in war zones and areas of extreme danger, it is vital that their staff and volunteers are aware of how to stay safe. We explained more in this whiteboard animation.