Promote Your Book and Engage Readers with Whiteboard Animation

As pioneers of whiteboard animation videos, we’re proud of its ability to make the complex simple and share information far and wide. We want to share its explainer and storytelling superpowers with as many people as possible, but to quote a modern-day classic, ‘with great power comes great responsibility.’ That sometimes means saying ‘no’.  

We see whiteboard animation as a way of democratising knowledge and sharing the ideas that help us all understand and build a better, fairer world. It is packed with educational and visual storytelling tools that allow us to connect with viewers as we make even the biggest ideas accessible and understandable.

What’s the biggest hype narrative you’ve fallen for recently? Drop it below—no judgment. We’ve all bought something at 11 pm thinking it was genius, only to regret it by morning. (Although the Velcro drain unblocker is the shit!) 

The Parker Probe isn’t just a shiny example of what humans can achieve when they stop arguing on X for five minutes. It’s also a reminder that big problems—whether they’re cosmic or corporate—need both boldness and a plan. 

When we strip away the layers of imposter syndrome, it often boils down to storytelling—about who we are, what we’ve done, and where we’re headed. The narratives we tell ourselves shape our reality, and reframing those stories can unlock a healthier sense of self-worth.

Facebook and Instagram are going “back to their roots” of free expression. Because, clearly, what the internet desperately needed in 2025 was more rucks.

Watching The Traitors is like observing a high-stakes version of a spider weaving its web. Every accusation, every alliance, every teary-eyed confession pulls on the delicate threads of trust until the whole thing collapses in a heap of suspicion. 

Ah, New Year’s resolutions. The annual tradition where we collectively trick ourselves into believing we’re only one heroic declaration away from becoming flawless human beings. This year, this will be the year we shed those bad habits like a moulting snake. Right? Wrong! 

If you could pin down the essence of truth, could you draw it? That’s the question that lingered in my mind after speaking with Dan Ariely for my RSA Animate documentary—a project allowing me to reconnect with some of the most compelling thinkers of our time.

I have written a lot about failure. It’s something of a fascination for me. I am in a constantly evolving process with failure. When does failure become a success? Are there any true failures or is it just an endless process?

If you’ve spent any time in creative circles, you’ll know that while education has the potential to transform, we’ve been wielding this so-called "weapon" like a blunt instrument for far too long.

No matter where we find ourselves on the spectrum of human experience, creativity can play a vital role in survival, healing, and hope. 

AI could revolutionise the NHS by taking on administrative tasks, giving doctors more time to spend with their patients. However, while this sounds like a dream solution, it comes with challenges. With great power comes great potential for, let’s face it, accidental chaos.

So, here’s the reflective takeaway: in a world of endless scrolling and relentless sameness, being bold is essential, but it’s only the first step. Jaguar has smashed the glass case, but now they need to decide what to do with the diamond.

Let’s face it, presenting isn’t just about showing up with slides and stats. It’s a performance. A dance. A chance to make ideas leap off the screen and stick. But how do you know if you’re nailing it? That’s where the Presentation Pulse Check comes in. 

Over-complication isn’t just tedious—it’s the nemesis of efficiency. Enter the KISS principle: “Keep It Simple, Stupid.”

Ah, the Inverted Pyramid—It sounds like a tragic prog rock album you might find at a car boot sale, but it’s a concept that’s as intriguing as it is practical.

Affordance is how something shows you what it can do, like a door handle that makes you want to pull the door open or a button that looks like it should be pressed.

This peculiar proportion, approximately 1.618, has been lurking in the shadows of human creativity for millennia, like a mathematical James Bond, seducing architects, artists, and designers with its promise of perfection.

Why do we see faces in clouds, cars with expressions, or even attribute human emotions to our household appliances (admit it, your Henry Hoover has feelings)? The answer lies in the ancient concept of anthropomorphism—a principle as old as humanity itself, born from our inherent need to understand and relate to the world around us by projecting our own characteristics onto it.

Picture this: You walk into a diner with a menu the size of a small novel. You’re hungry, but now you’re stuck—overwhelmed by choice, paralysed by indecision. Welcome to Hick’s Law in action, a psychological principle that’s been quietly dictating human behaviour since the 1950s...

Understanding the Scaling Fallacy isn't just for philosophers or over-caffeinated academics. It's vital for anyone who wants to make an impact with their ideas, especially in creative fields where size does not always equate to success.

Performance Load teaches us that less truly is more. Visual thinking is about distilling complexity into clarity, turning a tangled web of ideas into a neat, navigable roadmap.

Ever heard of the phrase, ‘necessity is the mother of invention’? Turns out, constraint is its often-overlooked sibling—perhaps the unsung hero of creativity.

In the chaotic symphony of modern life, where every ping and notification competes for our limited attention, the concept of ‘signal to noise’ has never been more relevant. But before it became the buzzword of the digital age, it had its origins in the dry and dusty world of early telecommunications.

It is more than just rounding off; it is a psychological experience where the brain concludes what remains hanging in the balance.

Have you ever wondered why certain stories just hit us in a different way? Chances are, you're in the grasp of something archetypal; those universal, almost sneaky patterns of theme and form that are hardwired into our very being.

When we design, whether that be a piece of graphic design, a software integration or a whiteboard animation, we should strive to minimise errors and make them easy to correct.

Today, I want to explore a theme that is as ancient as it is perpetually relevant, failure. It’s a concept that shapes our very DNA, prompting where we go, helping us grow in our personal and our professional lives.