Issoria
Change Management Explainer
In order to respond to the challenges of a large organisation Change Management Offices must be agile and fast moving. Issoria empower organisations to do this from within, with their tailored and scalable global network of consultants.
The Scrapbook
The Challenge
Working with Issoria we were asked to create a whiteboard animation which was able to reflect the problems faced by change management offices (CMOs) and introduce Issoria as a company that understands these. Using a light and punchy tone, we needed to make the whiteboard video appeal to an audience of mid-level CMOs.
The Film
Our whiteboard explainer animation for Issoria brought together a strong message and tone with light and approachable illustration. Through this combination, we were able to show Issoria understood the problems of CMOs and were able to help. We visualised the problems CMOs face with a series of engaging and charming metaphors that included a character stretching a dollar sign to reflect stretched budgets and a character running as they worked to indicate the fast pace at which CMOs must react. To deliver Issoria’s identity, services and perks we used a space themed centrepiece and metaphor that was able to grow, develop and layer information as the whiteboard animation unfolded. A combination of character design, visual metaphors, script and voice over took viewers on a journey that was familiar and relatable. The whiteboard video we created introduced Issoria as a company that understood and was able to provide a dynamic, supportive and exciting service.
About the client
Issoria have been supporting CMOs across the world since 2016. Operating with a network of over 5000 elite consultants, they provide a hybrid service that combines change management consulting and staffing. They now operate in 72 countries.
The context
Visit the Issoria website to find out more about Elevate and the ways Issoria’s global change management delivery service can support your goals.
