Ray Laurence is Professor of Ancient History at Macquarie University, Sydney, Australia, where he focuses his research on the study of Roman Urbanism. Ray worked with Cognitive in 2012 and 2013, turning his research into two animated explainers for TED-Ed.
Together, these animations have had 21 million views, 205,000 likes and 8,000 comments. We are delighted to hear that Ray has been awarded first prize in ‘Making Animated Films for High School Educators’ by Macquarie University’s Researchers’ IMPACT Program. With the $20,000 he’s been awarded, Ray will be able to share his research and incredible insights even further. We’ve written about how whiteboard animation can improve your research impact and REF score here.
Collaborating with TED-Ed, we animated everything from ancient Rome to searching for traces of alien life. It was a privilege to work with Ray and we hope to work together many times in the future! Several years ago, Ray spoke to us about the impact of these animations on his work and the people that have watched them. Read Ray’s thoughts in this blog.
“My research lying behind the film was being transmitted to an audience far vaster than that of my best-selling book (40,000 copies).”
More than 21 million views have been recorded of the explainer films A Glimpse of Teenage Life in Ancient Rome and Four Sisters in Ancient Rome produced by Cognitive in late 2012 and early 2013. I wrote the scripts for both films to include ideas derived from my research on Roman history; that about cities, urban life and the history of families. Central to both films is the subject of betrothal and differentiation in the normative patterns of first marriage in ancient Rome. For girls, marriage was allowed legally from age 12 and boys legally from 14, but social practice indicates mid-late teens for girls and mid-late twenties for boys.
I thought at the time, I would make the film with Cognitive and that’s it - job done. Such was my naivety. The very fact the film was being watched by audiences across the world, often sub-titled into a local language automatically, meant my research lying behind the film was being transmitted to an audience far vaster than that of my best-selling book (40,000 copies); let alone the research papers that supported the film’s content cited by a few experts across the world. This is what is called in the Higher Education sector ‘impact’, something measured every six years in the UK to evaluate the value of research to the UK.
There are two measures – the reach, in the case of the two films millions of viewers, and what may be described as ‘did the films change or challenge the opinions of the viewers?’ The latter is devilishly difficult to measure but, if we examine the tens of thousands of comments on YouTube, the data is there.
Young men in the USA did not know that their equivalents in ancient Rome routinely drunk alcohol. Many commentators worried about the skin tone of Lucius, as an Italian who spent time outside, he has a tan – some thought he was not white. Thus, we see evidence of challenging a stereotype that Romans were a white race, as opposed to a multi-cultural society. The whole issue of arranged marriage embedded in the film challenged a perception that the advent of Islam in some way ‘invented’ such negotiated marriages. The comments also led to some ferocious debates around: misogyny, race, and historical knowledge. Whether we agree or disagree with those viewpoints matters less than the fact that the film engaged viewers and facilitated their debates.
However, to come clean, I wrote the first script for my own children. Two boys going through Year 3 of primary school in 2012 and 2013; who had all sorts of questions about the teenagers they saw in the street from the secondary school; as well as studying ancient Rome in the school day. Fast forward to 2018, my eldest son mentioned that: ‘It is kind of cool that you created a cartoon character’. Now that is an impact of greater value than anything a university can configure as measurable!
“It is kind of cool that you created a cartoon character’. Now that is an impact of greater value than anything a university can configure as measurable!”
Sharing great ideas and insights with broad audiences is what inspires us. Whether it’s our work with TED-Ed, the RSA, universities, organisations or companies - we make the complex simple and the detail heavy engaging.
If you have an idea or message you’d like to share with the world, we’d love to hear from you. Talk to us or book a free creative consultation today!
Every explainer animation we create is a collaboration between us and our clients. Guided by each client’s essence, goals and message, we create scripted and visual storytelling that is informative, engaging, memorable and relatable. The result is a carefully crafted and bespoke explainer animation.