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5 Reasons Why Businesses Should Use Whiteboard Animation To Build Brand Purpose

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5 Reasons Why Businesses Should Use Whiteboard Animation To Build Brand Purpose

Creating engaging and informative whiteboard animations is an excellent way to communicate with your customers and build a strong relationship with them. Check out these 5 reasons why businesses should use whiteboard animation to achieve brand purpose!

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A Future For Us All: The Easter Eggs

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A Future For Us All: The Easter Eggs

In this blog, Andrew and Dan take us through some of their most meaningful and memorable moments during the making of Sir Ken Robinson’s ‘A Future For Us All’.

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The BLT Episode 01: Liquid Thinkers - Calling time on Party-gators

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The BLT Episode 01: Liquid Thinkers - Calling time on Party-gators

The BLT combines our passion for visual thinking, the week’s news and our creative team to create a delicious visual treat for your feed every week!

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Talk To The Hand Pilot Episode: Matthew Taylor on Cultural Theory

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Talk To The Hand Pilot Episode: Matthew Taylor on Cultural Theory

Talk To The Hand was created by We are Cognitive founder, Andrew Park, the creative force behind the RSA Animates. Our first episode is with Matthew Taylor, Chief Executive of the NHS Confederation and former CEO of the RSA.

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12 Years Of Whiteboard Animation

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12 Years Of Whiteboard Animation

In this blog, Andrew reflects on the origins of whiteboard animation, the RSA Animates and the journey that led to the creation of this new series, Talk To The Hand.

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Is Die Hard A Christmas Movie?

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Is Die Hard A Christmas Movie?

Is ‘Die Hard’ a Christmas movie? We’ve seen the arguments on either side, but we’re still not sure. We created this whiteboard video to try and answer it once and for all!

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Creativity In Business: The Ingredient Your Organisation Can’t Do Without

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Lockdown was a great example of the importance of creativity in business, as businesses small and large adapted the services they offered and the way they operated. But creativity has a much bigger role to play in businesses!

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The Matthew Taylor RSA Minimate: The Making Of

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The Matthew Taylor RSA Minimate: The Making Of

We've been wanting to make one of these for quite a while and it gives us the opportunity to go behind the scenes, and explore the creative process of creating the latest RSA whiteboard video.

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The Power Of Impactful Research: Sharing The Story Of CIRAD

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The Power Of Impactful Research: Sharing The Story Of CIRAD

Read about our Senior Creative Sarah Verrall’s experience of bringing the vision and mission of CIRAD to life in our whiteboard animation for them.

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Finding The Perfect Visual Metaphor For Your Business

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Finding The Perfect Visual Metaphor For Your Business

Visual metaphors give businesses the power to create adverts and communications that engage audiences, explain ideas fully and leave a lasting impression. This blog post explains more about visual metaphors and how to create them.

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What Are The Key Components Of Visual Storytelling?

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What Are The Key Components Of Visual Storytelling?

Visual storytelling is a powerful tool, but it requires some key components. This blog looks into these and the way visual storytelling can help you transform your message into rich and engaging visuals.

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Visual Storytelling: What Is It? Why Is It Important?

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Visual Storytelling: What Is It? Why Is It Important?

From complex ideas and important information to heartfelt and powerful messages, visual storytelling is able to connect with us at a deep level and explain key points in ways that engage and stay with us.

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2020: A year to remember, or maybe, to forget

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2020: A year to remember, or maybe, to forget

It’s probably fair to say that not many people could have predicted the way 2020 has turned out if you’d asked them this time last year. It’s been a challenging year (to say the least), and we are truly honoured that in this climate of uncertainty, so many organizations have come to us with such great stories to supercharge!

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Why should you use visuals in your comms? Here are 5 reasons

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Why should you use visuals in your comms? Here are 5 reasons

We have found five stats, and importantly, wrangled that all important citation that highlight the value of visuals when connecting with key audiences.

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Neil Patel - The Future of SEO: 7 top tips for 2020

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Neil Patel - The Future of SEO: 7 top tips for 2020

We attended Neil’ virtual summit on the 22nd October, it was a fascinating and in-depth look at SEO! We took lots of notes and have captured 7 key points here! Sadly there is no Holy Grail.

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Ideas, Animation and Society

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Ideas, Animation and Society

This year the RSA have won in the Webby Awards’ animation category for their RSA Shorts series. To celebrate this achievement, we asked the RSA’s Mairi Ryan and Abi Stephenson about the series and sharing ideas more broadly.

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Ideas, Animation and the Creative Process

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Ideas, Animation and the Creative Process

The RSA has won a Webby Award for their RSA Shorts series, which has been running since 2012. We asked Animator and co-founder of Superdoodle Katy Ross about the experience of creating RSA Shorts.

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The RSA Shorts Series wins at the Webbys!

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The RSA Shorts Series wins at the Webbys!

Recently we heard the excellent news that RSA have won a Webby Award, described by the New York Times as as ‘the Internet’s highest honor’.

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Homeschooling Help: explainer animations to educate and entertain

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Homeschooling Help: explainer animations to educate and entertain

At Cognitive we’ve gone through the back-catalogue and found some animations that we hope help you to educate and entertain your new students.

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Explaining coronavirus through infographics and visual thinking

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Explaining coronavirus through infographics and visual thinking

Coronavirus has had an impact on every aspect of our lives, in a way unprecedented in modern memory. It’s a complex topic, subjected to frequent change and misinformation.

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