The Cognitive Blog — Cognitive
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Don't Use Whiteboard Animation Software (Until You've Read this)

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Before you type in ‘free whiteboard animation software’ straight into google, there are some very good reasons why working with a professional studio team creates a much stronger explainer animation.

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The Art of Persuasion: How To Make Impactful Explainer Videos

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Marketing explainer videos capture the attention of viewers and drive audience engagement. They make your message meaningful and memorable!

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Unlocking Communication Excellence: 7 Key Benefits of Explainer Videos

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At We Are Cognitive, we’ve pioneered whiteboard animation videos and established them as the communication tool they are today.

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7 Ways Explainer Videos Revolutionise Communication

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Explainer videos are a dynamic tool that has been revolutionising the way we communicate. Whether it's through animated explainer videos or captivating whiteboard animations, these visual storytelling marvels are transforming the communication landscape in seven key ways.

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Vertical Videos Or Landscape Videos; That Is The Question

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Vertical video is making its mark, but is it right for you? Is a landscape video still the best way to share your message?

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The Psychology Behind Effective Explainer Animations: How to Engage Your Audience

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What psychological principles make explainer videos so effective in engaging audiences? Let's delve into the psychology behind effective explainer animations and understand how they captivate, persuade, and leave a lasting impact on viewers.

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How To Explain Concepts And Messages Using Explainer Videos

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Whether you're an educator striving to make lessons memorable or a business professional aiming to simplify intricate concepts, harnessing the power of explainer videos can be a game-changer.

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5 Tips for Creating Compelling Explainer Videos

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One effective way to captivate your audience and convey complex ideas in a simple, engaging manner is through explainer videos. In this blog post, we'll explore five great explainer video tips to help you create compelling animated explainer videos that leave a lasting impression. 

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6 Ways Explainer Videos Are Transforming Education And Learning

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One tool that has gained popularity in recent years is whiteboard animation explainer videos. This dynamic and engaging method of explaining information has transformed traditional teaching approaches, making learning more engaging, interactive and enjoyable.

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Elevating Your Narrative with Whiteboard Animation

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Whiteboard animation explainer videos have emerged as storytelling wizards in the realm of business communication. Join us on a journey as we unravel the enchanting tapestry of storytelling and unpack how it can help all organisations share their messages with the world.

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The Art of Communication: The Rise of Explainer Videos

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Meet the Explainer Video. With the power to distill complex ideas into digestible bites, it has become the darling of marketers and educators alike.

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The Art of Visual Storytelling: A Data-Driven Exploration

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Once upon a time, in a world brimming with words and numbers, there emerged a powerful form of communication that transcended the boundaries of language - visual storytelling. Our story begins in the heart of a bustling city, where images and visuals narrate tales more compelling than words ever could.

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10 Mistakes to Sidestep in Your Explainer Animation Journey

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The whiteboard video recipe is a complex one, when done right it can turn our messages and stories into highly engaging, entertaining and memorable animations. We’ve put together a list of ten whiteboard video mistakes and creation tips to keep in mind as you create your whiteboard video.

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5 Whiteboard Animation Trends You Need To Know

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As technology advances and creative techniques evolve, several exciting trends have emerged in the realm of whiteboard animation. In this article, we will explore five whiteboard animation trends that you need to know to stay ahead in the ever-changing landscape of visual storytelling. 

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Unlocking the Power of Animated Explainer Video Services: 11 Important Benefits

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Animated explainer video services have emerged as a powerful solution to capture attention, simplify complex ideas, and leave a lasting impact on viewers. In this article, we’ll explore the significant benefits of leveraging animated explainer video services, highlighting how they can unlock the full potential of your marketing strategy. 

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Unveiling the Magic: What Is a Whiteboard Video in Business?

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In the digital age, businesses are continually exploring innovative ways to capture the attention of their audience and effectively convey their messages. One such captivating tool that has gained popularity is the whiteboard video.

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Sharing The Story Of We Free Women - A Case Study

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Every explainer animation we create is a collaboration between us and our clients. Guided by each client’s essence, goals and message, we create scripted and visual storytelling that is informative, engaging, memorable and relatable. The result is a carefully crafted and bespoke explainer animation.

We Free Women: Creating Space For Women To Reset

Life is far from easy for many women across the UK. In a world recovering from the damage wrought by covid and the added of struggles created by the oppressive cost of living, the opportunities for many women to get a break from these and the other factors impacting their life are small.

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Unveiling the Power of Explainer Videos: A Guide to Different Types, Including Whiteboard Animation

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From whiteboard animation to motion graphics and beyond, there are various types of explainer videos that cater to different communication needs.

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