In the digital age, where attention spans are shorter than ever and visual content reigns supreme, businesses are constantly seeking innovative ways to engage their audience. Animated explainer video services have emerged as a powerful solution to capture attention, simplify complex ideas, and leave a lasting impact on viewers. In this article, we’ll explore the significant benefits of leveraging animated explainer video services, highlighting how they can unlock the full potential of your marketing strategy.
The benefits of a great explainer video
You get a lot from working with an explainer video service and before we get on to the behind the scenes benefits that explainer video services provide, the first benefits we’ll list all come from having a professional and high quality video.
1 - Making your message engaging
Animated explainer videos are inherently captivating. The dynamic visuals, combined with compelling narratives, create an immersive experience for viewers. Unlike text-heavy content, animated explainer videos keep the audience engaged from start to finish. The movement, colors, and characters draw viewers in, making them more likely to watch the video until the end. This heightened engagement translates into increased message retention and a higher likelihood of the audience taking the desired action.
2 - Explainer videos make your message shareable and versatile
Animated explainer videos are incredibly versatile and can be shared across various online platforms. Whether it's your website, social media channels, email campaigns, or video-sharing platforms like YouTube, these videos can be easily adapted and shared to reach a broader audience. Their compatibility with multiple devices, including smartphones and tablets, ensures that your message reaches viewers regardless of their preferred platform or device. This versatility maximizes your video’s reach, allowing you to connect with diverse audiences and expand your brand’s online footprint.
3 - Explainer videos hold attention in a distracting world
Our attention has never been in such high demand. Our phones alone are bursting with things trying to hook us, never mind other parts of daily life, like wondering why the dog is being suspiciously quiet or listening out for that delivery. This is another area where explainer videos shine. The engagement we mentioned earlier does more than deliver your message in the best possible way, it holds your audience’s attention no matter how demanding all those notifications are being. This allows explainer videos to not only say something well, but to make it memorable and to say it with added impact.
4 - Making the complex simple
One of the primary advantages of animated explainer video services is their ability to simplify intricate concepts. Whether you’re explaining a sophisticated product or a multifaceted idea, animation breaks down complexities into digestible visuals and straightforward narratives. Through clever storytelling and vibrant animations, these videos transform convoluted information into an engaging and easy-to-understand format, ensuring that your audience grasps the core message effortlessly.
5 - Increased Conversion Rates
Incorporating animated explainer videos into your marketing strategy can lead to a substantial boost in conversion rates. Studies have shown that websites with explainer videos on their landing pages experience higher conversion rates compared to those without. The engaging nature of animated videos captures the viewer’s attention and effectively communicates the value proposition. Whether you’re promoting a product, service, or idea, an animated explainer video can influence purchasing decisions, encouraging viewers to take the desired action, be it making a purchase, signing up for a service, or filling out a form.
The Production
The second half of our points will focus on the benefits that come from working with a professional whiteboard animation service. Not only do they ensure your video is high quality, they bring a whole list of behind-the-scenes benefits. Whiteboard animation is our main focus and we’ve written about what you get when you work with a whiteboard animation studio here.
6 - Companies and studios are experts
At the heart of the benefits that come from working with an explainer video services is the fact that they are experts. A good studio or company will have worked with a lot of different organisations, explaining a wide range of subjects. This allows them to approach many topics with some previous knowledge about the subject itself and great ways to bring it to the screen. Good studios and companies are also experts in listening and learning about you, your message, your style, your goals and your audience. This combination of experience and listening gives them all the tools they need to bring your vision to life.
7 - Explainer video services understand accessibility
Accessibility is a crucial consideration, and an important benefit of using an explainer video service is that they understand how to build accessibility into the design of the video itself, as well as post-production add-ons. There are many options you could choose but some important ones include:
choosing colours carefully, to ensure they contrast clearly
using fonts and text sizes that are easy to read
adding subtitles to your video, either by including them in the video itself or creating SRT files
You can find more information on video accessibility here. Translations can also play an important part in helping people engage with your explainer video. When it comes to video translation, there are several options. You could:
just add subtitles
translate the script and re-record the voiceover
minimise or avoid the use of onscreen text and use global references, alongside different voiceovers
re-design parts of your video to appeal to audiences in different countries
8 - Explainer video professionals know how to include your brand
Creating a strong brand presence is essential in today’s competitive market. Animated explainer videos offer a unique opportunity to showcase your brand’s personality and values creatively. By incorporating your brand colors, logo, and messaging into the animation, you reinforce brand recognition. Additionally, these videos often feature memorable characters or mascots, making it easier for your audience to associate these visuals with your brand. As a result, animated explainer videos contribute significantly to building brand awareness and establishing a recognizable identity in the minds of consumers.
9 - Explainer videos can communicate a lot of information quickly
Explainer videos, particularly those like whiteboard animation, are great at getting across lots of ideas and messages in a short amount of time, without compromising on the quality of the explanation. They can do this by using different streams of information at the same time. While the visuals are showing one thing, onscreen text can clarify key points as a voiceover or character goes into more depth. This is part of what makes explainer videos so effective and a benefit of working with an explainer video service is that they will know how to get the most out of these information streams.
10 - Existing content can be transformed into videos
We all have pieces of content that are tried and tested. Consistently popular, they get your personality just right and provide audiences with exactly what they need to know. It might be a blog post, a podcast episode or an infographic. When we have these things, it can make sense to use them as base for explainer videos on the same topic. An explainer video service can take the elements of existing content and adapt it into a video, taking its winning formula into a new medium and to a new audience.
11 - Studio made social media assets take your video to the next level
Working with professionals brings a few extra perks. Once the video is finished, they can turn parts of it into content perfect for social media - allowing you to advertise and raise awareness about your video. It could be an image for Instagram or LinkedIn, or a series of clips. The benefit of having these made by the team that made your video is that they will fit together stylistically and also be high quality.
In conclusion, animated explainer video services have revolutionized the way businesses communicate with their audience. By embracing the power of animation, businesses can simplify complex ideas, engage viewers, boost brand awareness, increase conversion rates, improve SEO rankings, and achieve all of this in a cost-effective and time-efficient manner. As the demand for engaging visual content continues to rise, incorporating animated explainer videos into your marketing strategy is not just an option but a strategic necessity. Unlock the potential of animated explainer video services, and watch your brand soar to new heights in the digital landscape.
There are many types of explainer video and we specialise in whiteboard animation. Our founder Andrew Park helped pioneer it while creating the RSA Animates series. We have worked with organisations like the World Bank, WeTransfer, Coca Cola and Amnesty International, and we'd love to work with you as well. Tell us about your project or ask us a question by booking a discovery call, we can’t wait to hear from you!
Over-complication isn’t just tedious—it’s the nemesis of efficiency. Enter the KISS principle: “Keep It Simple, Stupid.”