EDF Energy

Solutions, Efficiency, Flexibility and Innovation

The Scrapbook

The client

As one of the largest energy suppliers in the UK. Looking to the future EDF Energy decided to change the service they provide to their customers, who range from small businesses to massive manufacturing clients. They shifted from providing energy to providing energy solutions for business, allowing them to better help businesses save on their bills and cut down their carbon emissions. They came to us to help launch their division.

The challenge

It was vital for EDF Energy that we create a series of films for them that spoke to small, medium and large businesses. Our films had to show EDF Energy as the most trusted energy provider and launch their new division to the company and customers. It was essential that they engage viewers and stay with them long after watching.

The films

EDF Energy have launched their new division and wanted to tell British businesses and other areas of EDF. Across four films EDF Energy show they are a company based on trust and partnership, listening to the needs of their clients. EDF Energy provide a complete energy solution to save businesses money whilst also reducing their carbon emissions and making them more energy efficient. Based on efficiency, flexibility and innovation EDF Energy design, build and maintain energy solutions for businesses in a way competitors simply can’t.

To deliver these messages our films used visual language that resonates with businesses - metaphors linked to the themes of energy and innovation captured the essence of EDF Energy. These took forms such as electricity pylons creating the outlines of graphs and charts showing the planet and money to highlight the link between a low carbon future and making a profit. To inspire trust we used recurring characters and a recurring voiceover which had both warmth and professionalism, underpinned by clear art style and digestible pacing. These devices allowed the films to leave their viewers with a strong sense of EDF Energy Solutions and imparted their messages in a way which stays with the viewer.

The context

To find out more about EDF Energy Solutions and the options they offer business to save money and reduce their carbon footprint, visit their website.

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