Wrisk

Frictionless Digital Insurance

Wrisk approached us with a challenge: to distil their cutting-edge platform into an engaging, accessible animation that speaks to diverse audiences—from automotive innovators to insurance professionals. The goal was to illustrate how Wrisk bridges the gap between manufacturers and insurers.

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The Brief

The task was to simplify complex ideas about data, insurance, and automotive advancements into a story that resonates widely. Wrisk needed an animation showing their platform as the key to overcoming the friction between OEMs and insurers, positioning themselves as the go-to partner for modernising insurance in the automotive world.

How We Delivered

We had a great time tackling this challenging brief and bringing Wrisk’s mission to life.

The animation has subtle nods to famous insurance-related characters—see if you can spot them!

A fast-moving hare represents the automotive industry, symbolising manufacturers’ embrace of innovation and speed. In contrast, insurers are depicted as tortoises burdened by outdated systems hidden under the shell, highlighting the slow pace of change in traditional insurance.

The faces of Wrisk’s team are illustrated with a friendly and approachable style.

The animation stayed true to Wrisk’s branding, using their distinctive purple accent colour and a professional but approachable tone.

The Client

Wrisk is a pioneering, London-based Insurtech, the only independent embedded insurance technology platform dedicated to the automotive OEM sector. They aim to offer an unparalleled blend of technology and customer-centric solutions that empower Auto OEMs to revolutionise their motor insurance offerings.

The context

Find out more about Wrisk’s innovative approach to insurance here.

To turn your complex idea into a whiteboard animation, contact us or book a creative consultation today.

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