GIZ (Gesellschaft für Internationale Zusammenarbeit)

Marine Spatial Planning (MSP)

Project scrapbook

The challenge

GIZ asked us to help them explain and promote the complex idea of 'Marine Spatial Planning'. We had to convey a lot of information quickly and simply, whilst engaging the audience to care about this new technique. A key part of our approach was to use simple metaphors to make the content feel relevant and to short cut to complex concepts. For example, whales were used to represent the need for conservation and oil rigs to reflect the need to balance commercial interests. We think the resulting film feels human and understandable whilst still covering a lot of ground.

About our partners

GIZ are the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH. They are Germany's leading provider of international cooperation service, supporting the German Government in achieving its objectives in the field of international cooperation for sustainable development. GIZ has 50 years experience in economic development & employment, energy & the environment and peace & security, and they work towards shaping a future worth living.

The film

We use our oceans in many different ways; for recreation, for energy production, for industry, and on behalf of our governments. With this myriad of priorities it's inevitable that clashes occur. Working with GIZ we introduce the concept of Marine Spatial Planning, a process to help make informed and coordinated decisions about how to use marine resources fairly and sustainably.

You may also like these

Mansoor Vakili - Self-Organising Systems

Mansoor Vakili’s work looks at the earth as a self-organising, living, system. He shows how understanding this can help us live more fulfilling and sustainable lives. Working with Vakili, our creative team explained his work and its implications for the way we live.

Nium - The History of Ammonia

As we face the twin challenges of feeding eight billion people and tackling climate change, we need a new approach, and Nium have the solution! Nium have developed a way to create fossil fuel-free ammonia! We created an explainer video to help Nium to share this incredible breakthrough.

The CDS Group - A Greener Alternative To Burials

Talking about death is one of the last taboos, and the conversation needs to address the environmental impact of our current burial practices

The ClimateWorks Foundation - The Carbon Call

We worked with the ClimateWorks Foundation to explain how GHG accounting can be improved, creating this whiteboard animation played at COP27.

The Brink of Climate Catastrophe - David Wallace-Wells and The RSA

Journalist and author of The Uninhabitable Earth unpacks the reality and consequences of climate change in the latest RSA Minimate.

European Commission - Due Diligence Ready

Responding to research by the OECD on the negative activities that surround high value minerals, the European Commission have created legislation, putting in place due diligence requirements.

Quantum Discoveries - Quantum Discovery Platform

Quantum Discoveries combine the art of geological interpretation with a data driven approach. They came to us to create a whiteboard animation telling the story of their Discovery Platform.

Urban Mining Project - Who We Are and What We Do

Working with Urban Mining Company we created an explainer film that highlights the the amount of electronic waste we create, and the way the Urban Mining Company are recycling this into the technology that drives us forward.

eBay - Circular Economy

From its inception, eBay has been contributing to the creation of a less linear model of consumption, the circular economy.

#forestproud - Different Forests, Diverse Outcomes

The North American Forest Partnership, now known as #forestproud, needed to engage with a wide range of stakeholders from the general public to commercial partners and even Government.

GIZ - Marine Spatial Planning (MSP)

What is Marine Spatial Planning (MSP) and how can it benefit marine environments and those who use them?

BBC: Future of Humanity

What will be the future of Humanity? In this whiteboard animation for Radio 4, historian and author of the international bestseller Sapiens: A Brief History of Humankind, Yuval Noah Harari makes a prediction.