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Is Die Hard A Christmas Movie?

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Is Die Hard A Christmas Movie?

Is ‘Die Hard’ a Christmas movie? We’ve seen the arguments on either side, but we’re still not sure. We created this whiteboard video to try and answer it once and for all!

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Creativity In Business: The Ingredient Your Organisation Can’t Do Without

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Lockdown was a great example of the importance of creativity in business, as businesses small and large adapted the services they offered and the way they operated. But creativity has a much bigger role to play in businesses!

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The Matthew Taylor RSA Minimate: The Making Of

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The Matthew Taylor RSA Minimate: The Making Of

We've been wanting to make one of these for quite a while and it gives us the opportunity to go behind the scenes, and explore the creative process of creating the latest RSA whiteboard video.

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How To Create Connection And Empathy Through Whiteboard Animation

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How To Create Connection And Empathy Through Whiteboard Animation

Building connection and empathy is a must for any organisation reaching out to their audience, and as this article shows, it’s something whiteboard animation is very well placed to help with.

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The Power Of Impactful Research: Sharing The Story Of CIRAD

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The Power Of Impactful Research: Sharing The Story Of CIRAD

Read about our Senior Creative Sarah Verrall’s experience of bringing the vision and mission of CIRAD to life in our whiteboard animation for them.

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7 Ways To Use Whiteboard Animation Videos In Your Marketing

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7 Ways To Use Whiteboard Animation Videos In Your Marketing

Whiteboard animation can help your marketing beat confusion and distractions by packaging ideas and messages in visuals and storytelling designed just for your message, audience and need.

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Finding The Perfect Visual Metaphor For Your Business

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Finding The Perfect Visual Metaphor For Your Business

Visual metaphors give businesses the power to create adverts and communications that engage audiences, explain ideas fully and leave a lasting impression. This blog post explains more about visual metaphors and how to create them.

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How Can Storytelling Empower Your Business?

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How Can Storytelling Empower Your Business?

Business storytelling transforms information into something our brains are ready and waiting to soak up. It brings organisations to audiences in an impactful way while lending a new lease of life to important areas.

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What Are The Key Components Of Visual Storytelling?

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What Are The Key Components Of Visual Storytelling?

Visual storytelling is a powerful tool, but it requires some key components. This blog looks into these and the way visual storytelling can help you transform your message into rich and engaging visuals.

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Visual Storytelling: What Is It? Why Is It Important?

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Visual Storytelling: What Is It? Why Is It Important?

From complex ideas and important information to heartfelt and powerful messages, visual storytelling is able to connect with us at a deep level and explain key points in ways that engage and stay with us.

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2020: A year to remember, or maybe, to forget

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2020: A year to remember, or maybe, to forget

It’s probably fair to say that not many people could have predicted the way 2020 has turned out if you’d asked them this time last year. It’s been a challenging year (to say the least), and we are truly honoured that in this climate of uncertainty, so many organizations have come to us with such great stories to supercharge!

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Why should you use visuals in your comms? Here are 5 reasons

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Why should you use visuals in your comms? Here are 5 reasons

We have found five stats, and importantly, wrangled that all important citation that highlight the value of visuals when connecting with key audiences.

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Ideas, Animation and Society

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Ideas, Animation and Society

This year the RSA have won in the Webby Awards’ animation category for their RSA Shorts series. To celebrate this achievement, we asked the RSA’s Mairi Ryan and Abi Stephenson about the series and sharing ideas more broadly.

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Ideas, Animation and the Creative Process

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Ideas, Animation and the Creative Process

The RSA has won a Webby Award for their RSA Shorts series, which has been running since 2012. We asked Animator and co-founder of Superdoodle Katy Ross about the experience of creating RSA Shorts.

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The RSA Shorts Series wins at the Webbys!

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The RSA Shorts Series wins at the Webbys!

Recently we heard the excellent news that RSA have won a Webby Award, described by the New York Times as as ‘the Internet’s highest honor’.

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260 Years of History in 11 Metres

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260 Years of History in 11 Metres

Condensing more than 260 years of history into one mural is no mean feat. In this post Cognitive founder and mural artist Andrew Park talks about the experience of creating it and the events he and RSA Historian Anton Howes have held.

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Sketchnote Diaries: Visual Thinking Superchargers

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Sketchnote Diaries: Visual Thinking Superchargers

To keep our team at the height of their visual thinking and storytelling abilities, we asked them to keep sketchnote diaries. These are an amazing way to practice the highly crafted elements that go into our whiteboard animations.

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What is Whiteboard Animation? The 9 techniques that make it work

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What is Whiteboard Animation? The 9 techniques that make it work

Whiteboard animation is able to create powerful, engaging, memorable and bespoke films. This blog post looks at the nine techniques that allow whiteboard animation to work so well.

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Why does whiteboard animation work so well?

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Why does whiteboard animation work so well?

Senior Creative Kayle McLeish talks about what makes Whiteboard Animation such an effective tool for creatives that make explainer films, comparing it to a Swiss Army Knife.

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Professor Ray Laurence: Animation, History and University Research

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Professor Ray Laurence: Animation, History and University Research

Professor Ray Laurence talks about the ways translating his research into explainer videos with Cognitive has dramatically increased the reach of his work and triggered debate among people across the world.

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