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Constraint: Creativity's Secret Weapon

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Constraint: Creativity's Secret Weapon

Ever heard of the phrase, ‘necessity is the mother of invention’? Turns out, constraint is its often-overlooked sibling—perhaps the unsung hero of creativity.

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Signal to Noise: Navigating the Creative Cosmos

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Signal to Noise: Navigating the Creative Cosmos

In the chaotic symphony of modern life, where every ping and notification competes for our limited attention, the concept of ‘signal to noise’ has never been more relevant. But before it became the buzzword of the digital age, it had its origins in the dry and dusty world of early telecommunications.

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Closure: The Unsung Hero of Visual Thinking

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Closure: The Unsung Hero of Visual Thinking

It is more than just rounding off; it is a psychological experience where the brain concludes what remains hanging in the balance.

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Archetypes: The Blueprints of Our Minds and Why We Should Care

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Archetypes: The Blueprints of Our Minds and Why We Should Care

Have you ever wondered why certain stories just hit us in a different way? Chances are, you're in the grasp of something archetypal; those universal, almost sneaky patterns of theme and form that are hardwired into our very being.

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Error: The Key To New Pathways And Understanding

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Error: The Key To New Pathways And Understanding

When we design, whether that be a piece of graphic design, a software integration or a whiteboard animation, we should strive to minimise errors and make them easy to correct.

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Unlocking The Potential Of Failure

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Unlocking The Potential Of Failure

Today, I want to explore a theme that is as ancient as it is perpetually relevant, failure. It’s a concept that shapes our very DNA, prompting where we go, helping us grow in our personal and our professional lives.

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The Magic of Animated Tales: Unleashing the Power of Stories in Animation

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The Magic of Animated Tales: Unleashing the Power of Stories in Animation

We’ll explore the captivating world of animation and how it unleashes the power of storytelling. Join us as we delve into the mesmerising world of animation and uncover the magic that lies within its animated tales.

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Unlocking Communication Excellence: 7 Key Benefits of Explainer Videos

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Unlocking Communication Excellence: 7 Key Benefits of Explainer Videos

At We Are Cognitive, we’ve pioneered whiteboard animation videos and established them as the communication tool they are today.

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The Art of Communication: The Rise of Explainer Videos

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The Art of Communication: The Rise of Explainer Videos

Meet the Explainer Video. With the power to distill complex ideas into digestible bites, it has become the darling of marketers and educators alike.

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Sharing The Story Of We Free Women - A Case Study

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Sharing The Story Of We Free Women - A Case Study

Every explainer animation we create is a collaboration between us and our clients. Guided by each client’s essence, goals and message, we create scripted and visual storytelling that is informative, engaging, memorable and relatable. The result is a carefully crafted and bespoke explainer animation.

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What Is Visual Thinking?

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What Is Visual Thinking?

Visual thinking is at the heart of whiteboard animation. It helps us to make information engaging, entertaining and memorable - but how does it work?

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How Does Whiteboard Animation Balance Engagement And Accuracy?

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How Does Whiteboard Animation Balance Engagement And Accuracy?

When it’s done well, this combination allows whiteboard animation to explain complex ideas in an engaging and accessible way, expanding their reach and impact!

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How Can Hand Drawn Animations Share Your Message?

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How Can Hand Drawn Animations Share Your Message?

Have a complex topic you want to share with your audience? Hand Drawn Animations is the perfect solution for you. Our animated explainer videos are created with high-quality artwork and animation that will captivate your audience.

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Digital Storytelling: 5 Ways To Become A Better Communicator With Animated Explainer Videos

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Digital Storytelling: 5 Ways To Become A Better Communicator With Animated Explainer Videos

Are you looking to take your business storytelling to the next level? Check out this whiteboard animation explainer video that will show you how digital storytelling can help your business achieve success.

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Microplastics - Illustrating The Problem

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Microplastics - Illustrating The Problem

Awareness plays a major role and at We are Cognitive, we are proud to have have used our creativity to make whiteboard animations that explain, draw attention to the problem and share the information with the public!

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5 Reasons Why Businesses Should Use Whiteboard Animation To Build Brand Purpose

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5 Reasons Why Businesses Should Use Whiteboard Animation To Build Brand Purpose

Creating engaging and informative whiteboard animations is an excellent way to communicate with your customers and build a strong relationship with them. Check out these 5 reasons why businesses should use whiteboard animation to achieve brand purpose!

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A Future For Us All: The Easter Eggs

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A Future For Us All: The Easter Eggs

In this blog, Andrew and Dan take us through some of their most meaningful and memorable moments during the making of Sir Ken Robinson’s ‘A Future For Us All’.

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The BLT Episode 01: Liquid Thinkers - Calling time on Party-gators

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The BLT Episode 01: Liquid Thinkers - Calling time on Party-gators

The BLT combines our passion for visual thinking, the week’s news and our creative team to create a delicious visual treat for your feed every week!

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Talk To The Hand Pilot Episode: Matthew Taylor on Cultural Theory

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Talk To The Hand Pilot Episode: Matthew Taylor on Cultural Theory

Talk To The Hand was created by We are Cognitive founder, Andrew Park, the creative force behind the RSA Animates. Our first episode is with Matthew Taylor, Chief Executive of the NHS Confederation and former CEO of the RSA.

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12 Years Of Whiteboard Animation

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12 Years Of Whiteboard Animation

In this blog, Andrew reflects on the origins of whiteboard animation, the RSA Animates and the journey that led to the creation of this new series, Talk To The Hand.

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