Explainer videos have received a lot of attention. If there's one thing we know for sure, it's that this particular approach to marketing and education isn't going anywhere.
As a tool for attracting more customers and elevating learning, video is here to stay—and as its popularity continues to rise, animated explainer videos will become increasingly necessary.
And it's easy to see why.
They're concise. They're engaging. And they have a knack for making complex ideas and information easy to understand. They're fun, too.
But with so many different approaches and styles to choose from, coming up with a solid concept for your own product or service poses a unique challenge.
That's why we've scoured all four corners of the internet and curated this list of the 5 Best Explainer Video Examples.
So kick back, relax, and get ready to take in a healthy dose of creativity.
1. Sir Ken Robinson: Changing Education Paradigms
As part of the RSA Animate series, this classic animated explainer video example delivers a profoundly resonating message in just under 12 minutes. It's fast, clean, and the animation elevates the voice-over in a way that makes a complex subject accessible and engaging.
2. WeTransfer: Beautifully Obvious
Two minutes. That's all it takes for this fantastic (probably one of the best) explainer video example to communicate that WeTransfer is so much more than a major file transfer service—one with 43 million users. WeTransfer is also a force for global change. Their dedication to arts and various causes shows just how significant the impact can be with a little care, effort, and creativity.
3. Stephen Hawking's Black Hole Theory: Supertranslations
On paper, black holes might not seem to be the most fascinating of topics. They're like some dark mass that simply opens up and swallows light. If anything, they're just a little scary—not exactly a lot to go on from a visual perspective. But with a bit of creativity and a lecture from one of the world's most respected theoretical physicists, you've got something special. This video shows how to take something relatively mundane and turn it into something miraculous.
4. The Royal Society: Why A Career In Science Is For Me
The world needs scientists—people who challenge the status quo and question what we think we already know to solve problems that impact us on a global scale. This great explainer video example beautifully communicates the urgency while maintaining a strong balance of levity and optimism. It's a fantastic overview of what anyone can expect as they pursue a career in the scientific community and the value they could potentially add to society as a whole.
5. Explaining ProxyAddress
There's something to be said about providing a service that has real value to those who need it. ProxyAddress is a prime example of this. And what makes this particular explainer video so wonderful is that the animation doesn't undercut the earnestness of their mission: to provide a (free) bridge to those facing homelessness so they can get back on the road to recovery.
There is no subject that an explainer video can’t cover. Depending on the type of explainer video you choose, explainer videos can make the most abstract topic accessible and the most dry subject feel entertaining. We are Cognitive have been making explainer videos since 2004 and specialize in whiteboard animation.
Whiteboard animation uses storytelling, illustration, on-screen text, voiceovers and and animation to make messages and information memorable, engaging and shareable. We’d love to talk to you about how whiteboard animation could bring your message to life, book a discovery call today!
Over-complication isn’t just tedious—it’s the nemesis of efficiency. Enter the KISS principle: “Keep It Simple, Stupid.”