In today's fast-paced business environment, effective communication plays a crucial role in the success of any company. As companies strive to engage and connect with their audience, traditional communication methods may no longer be as impactful. One emerging and innovative tool that has gained significant popularity is whiteboard animation. By combining simplicity, creativity, and visual storytelling, whiteboard animation offers numerous benefits that can help companies improve their communication strategies. In this blog post, we will explore some of the key advantages that whiteboard animation brings to the table.
How do explainer videos help your company?
Animated explainer videos bring together the different ingredients of your brand, story, products and culture like a delicious toastie. This is crucial as it enables you to deliver a comprehensive and engaging showcase of your business and its offerings, consolidating all vital information in one accessible format. We'll delve into the specific qualities that render business explainer videos such potent communicators.
1. Simplified and Engaging Content Delivery
Whiteboard animation utilises a straightforward yet incredibly captivating visual style to communicate intricate concepts or messages. Through hand-drawn illustrations and animated characters, it grabs the audience's focus, facilitating the effective delivery of information. The dynamic quality of whiteboard animation guarantees sustained viewer engagement throughout the presentation, thereby enhancing the likelihood of retaining the conveyed information.
2. Enhanced Clarity and Comprehension
Explaining complex concepts or intricate processes can pose difficulties for both the presenter and the audience. However, whiteboard animation simplifies these challenges by breaking down such concepts into easily understandable fragments. Through a blend of illustrations, diagrams, and succinct text, it facilitates clearer explanations, ensuring that the audience comprehends the message with precision. Additionally, the integration of visuals and narration serves to reinforce crucial points, aiding viewers in retaining the conveyed information more effectively.
3. Increased Brand Engagement and Memorability
In a competitive market, companies strive to stand out and leave a lasting impression on their audience. Whiteboard animation offers a unique and memorable way to convey your brand's message. By incorporating your brand elements, such as logo, colors, and characters, into the animation, you create a cohesive visual experience that strengthens brand recognition and recall. The creative storytelling aspect of whiteboard animation helps create an emotional connection with viewers, further enhancing brand engagement and loyalty.
4. Versatility and Flexibility
One of the significant advantages of whiteboard animation is its versatility. It can be used across various communication channels, such as websites, social media, presentations, and training modules. Whether you want to explain a product or service, educate employees or customers, or deliver a persuasive message, whiteboard animation adapts well to different scenarios. Additionally, updates or modifications to the content can be easily made, allowing for flexibility and adaptability in an ever-evolving business landscape.
5. Improved Internal Communication and Collaboration
Strong internal communication is essential for the prosperity of any organisation. Whiteboard animation emerges as a potent asset to enrich internal communication channels. Whether for training initiatives, onboarding procedures, or team updates, incorporating animated visuals enables companies to bolster information retention, streamline knowledge dissemination, and cultivate a collaborative environment. The visual and interactive features of whiteboard animation motivate employees to actively involve themselves and interact with the material, thus amplifying the impact and enjoyment of internal communication efforts.
Points to remember as you create your explainer video
We love how this explainer video captures the essence of Dan Pink and his book When, from communicating the colour scheme, cover and tone of the book to the personality and presence of Dan himself as a character and voiceover artist. It’s a great example of an explainer video that has been carefully crafted to suit the subject and stay with audiences.
As you create your explainer video or whiteboard animation, there are some key aspects of explainer videos to consider:
Script
It all starts with the script. This lays the foundations for the rest of your video, and your choice of words and style sets up who you are and how you will come across in the rest of the video.
Voiceover
The choice of actor, or voiceover artist if your explainer video is animated, is the next key area. This person brings the script to life and establishes the tone of the video through their performance. It’s essential to choose the right person that reflects who you are and can communicate that essence through to the other end of your audiences’ screens.
Stages and visuals
If your video uses shot footage, then picking locations that capture who you are and your values is crucial. If your explainer video is animated, you can design the perfect scenes and on-screen visuals to show who you are. These can range from illustrated locations to visual metaphors, combining different parts of your story that may be hard to show all in one place using traditional production techniques.
Characters
Your choice of characters is a great way to show people who you are. They might be people that your audience relates to, or even be you and your team. Whoever you feature, they shape the presentation and perception of your business.
Tone of Voice
Tone of voice unites each of these points, and each area expresses it in a different way. Explainer videos are packed with ways to make your video feel thoroughly ‘you’ and unique. Getting your tone of voice right can make you instantly recognisable to people who know your brand and introduce you perfectly to people who don’t.
Logos
Brands take a long time and lots of hard work to build, and nothing brings them to mind quite like a logo. Explainer videos give you a wide range of options when it comes to featuring your logo, and this range only increases when you’re making an animated explainer video. Your logo could feature at the beginning or end in a classic format, or be included in more creative ways. Your logo could feature in a scene or become a key motif as you explain your message and tell your story.
Colours
If studies into the psychology of colours have taught us anything, it’s that colours have a big impact on how we interact with and feel about the world around us. It’s why you chose the colours that make up your branding. They say something important about you. This colours a pivotal role in communicating your identity in the videos you create, and explainer videos offer many chances to feature them.
In a world where attention spans are shrinking and the demand for engaging communication is rising, whiteboard animation presents a valuable solution for companies seeking to improve their communication strategies. By simplifying complex information, enhancing clarity, increasing brand engagement, and fostering collaboration, whiteboard animations and explainer videos prove to be an effective and versatile tool. As companies continue to prioritise effective communication, incorporating whiteboard animation into their repertoire can bring numerous benefits and help them connect with their audience on a deeper level.
If you have a message you would like to turn into an animated explainer video we’d love to talk to you. Book a discovery call today!
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