Welcome to the first edition of The Visual Thinking Toolkit! I thought we'd start with something useful, both in terms of thinking and visualising. Mind mapping is a powerful tool for visual thinking that can transform the way you organise information, brainstorm ideas, and enhance creativity. Mind mapping has changed the way we visually organise our thoughts and ideas, and in this edition we're going to explore this intriguing methodology. Mind mapping is a potent tool for anyone who loves to think creatively, whether they are artists, designers, or just someone who enjoys thinking outside the box. I would say it is probably the DNA of how I think visually; at the very least it underpins a lot of my work structurally.
What is Mind Mapping?
Mind mapping is a visual representation of information that organises data around a central concept. It uses branches to illustrate relationships between the central idea and other associated topics or subtopics. This method leverages the brain’s natural way of processing information visually, making it easier to understand and remember. We associate mind mapping with author and educationalist, Tony Buzan, who popularised the modern development of the methodology in the 1970s, but you could argue that the origins stretch back to ancient times. Here's how Tony summarised how the technique evolved:
“These are techniques for thinking that over 25 years and thousands of years of experience and research have been found to be the ways in which we think most effectively.”
The Evolution of Mind Mapping Through Time
Greek Philosopher Porphyrian and a medieval tree diagram
One of the oldest known tree archetype diagrams, the precursor to the mind mapping structure, is derived from the work of Greek philosopher and logician, Porphyry, in the third century AD, which itself was based on earlier ideas expressed by Aristotle. Like a mind map the tree diagram is served by a central trunk which contains a series of genus and species to represent the scale of being. Two adjacent columns of succeeding dichotomous divisions flank it. Like a mind map, the diagram uses a natural representation to help frame the logic.
“Imagination is more important than knowledge. For knowledge is limited, whereas imagination embraces the entire world, stimulating progress, giving birth to evolution.””
As Albert Einstein once said, "Imagination is more important than knowledge. For knowledge is limited, whereas imagination embraces the entire world, stimulating progress, giving birth to evolution." This quote perfectly encapsulates the spirit of mind mapping, which is all about using our creativity to make a picture of our thoughts and how they relate to one another. It's this linking of ideas and concepts that I find particularly interesting.
Recognising the benefits of visual thinking, numerous well-known people across disciplines have reflected. Austin Kleon noted, "Writing and drawing are not different activities. They’re both ways of thinking." This concept highlights the power of visuals to amplify and supplement what we say. It's all about the interplay of words and pictures together.
“Writing and drawing are not different activities. They’re both ways of thinking.””
The renowned quantum physicist Richard Feynman had the belief that visualisation might be a powerful tool in the scientific community. He stated:
Feynman frequently employed diagrams to elucidate intricate ideas, showcasing the power of visual aids to enhance comprehension.
Mental Modelling and Originality
Beyond mind mapping, visual thinking includes a wide range of creative techniques. This is demonstrated by our work with multi-modal approaches and with whiteboard animation. We build engaging and informative and useful visual stories by integrating text, images, and motion. By delivering concepts in a more digestible and memorable way, this strategy not only simplifies complicated information but also encourages creative thinking.
As a visual thinker, I am switched on to visual culture from a wide range of disciplines. I like to think about these different modes and how they rub up against each other. Think about the impact of visual culture on mainstream media; it has a massive impact.
Once considered a type of defiant art, graffiti has developed into a potent tool for social critique. Graffiti artists like Banksy question and subvert accepted standards in society. Graffiti art's aesthetic value comes from the way it opens up public places to public expression and conversation. This change is a perfect example of how visual thinking can shake up established views and generate fresh perspectives. These ideas are then enveloped into our public consciousness and go on to inform how we visually 'speak' to each other.
Banksy's take on "Napoleon Crossing the Alps"
The Benefits of Mind Mapping
The rich tapestry of visual analogues that the cultural landscape presents inspires and guides our work. Let's look at two examples from quite disparate fields.
The process of mind mapping permits unstructured thought, which in turn motivates you to investigate relationships between concepts that may not be readily apparent. Mind maps are a fantastic tool for brainstorming and creative thinking since, according to research, they boost creativity by 50%.
Mind maps boost memory retention by 10-15% due to their hierarchical structure that enables mental linkages. The brain's memory is boosted by this dual encoding process, which involves both visual and propositional coding. When we build animations for the whiteboard, we also use many communication channels. This is termed as multi-modal learning.
Efficient Management
In representing a topic in a highly-visual way, mind maps simplify otherwise overwhelming ideas. Project planning and strategy development benefit greatly from this visual approach. The ability to view all of your data and their relationships is crucial! Such a wonderful contextual perspective!
Mind maps serve as a foundation for group communication and idea sharing. In this way, everyone can see how the group is thinking and be on the same page. Mind mapping allows users to express their thoughts more clearly and effectively, according to surveys (83% of respondents).
Promotes Problem Solving
The finer details become apparent when you take in the big picture. We accommodate both sides of the brain. The process of mind mapping might help you evaluate and solve problems by dividing them into smaller components. You see the whole as well as the sum of the parts.
Productivity can be increased by 20-30% with the use of mind mapping. Professionals with hectic schedules report substantial time savings (up to seven hours per week for some users) as a result of improved task organisation.
How to Create an Effective Mind Map
Mind maps, then, are not only useful, but also have a long history. For a long time now, they have been assisting me with processing information. Nothing elaborate or intricate is required of you; just keep things simple. Here's a quick and easy approach to make a mind map to organise your thoughts and ideas.
STEP 1:
Start with a central concept
Start with a central idea or concept. This could be a project you're working on, a topic you're studying, or a problem you're trying to solve.
STEP 2:
Branch Out for key ideas
From the central concept, draw branches to represent key ideas or main topics. Use single words or short phrases for clarity.
STEP 3:
Expand with subtopics
Add sub-branches to each key idea, detailing more specific points or related concepts. This hierarchical structure helps in organising information logically.
STEP 4:
Use colours and images
Incorporate colours to differentiate between branches and use images or icons to represent ideas visually. This enhances the visual appeal and makes the mind map more engaging.
STEP 5:
Review and Refine
Go over your mind map, checking for completeness and clarity. Refine it by rearranging branches if needed and adding any missing information.
Tools for Mind Mapping
Ready to start mind mapping? Try these tools. I'd go with paper and pens - or a whiteboard. There are a number of digital tools which are quite useful also.
Digital Tools
MindMeister: A popular online mind mapping tool with collaboration features.
XMind: Offers a variety of templates and styles for creating detailed mind maps.
Coggle: An easy-to-use online tool that supports real-time collaboration.
Analog Tools
Paper and Pens: Sometimes, the best tool is the simplest. Use coloured pens and a large sheet of paper to draw your mind map.
Whiteboards: Ideal for group settings, allowing for interactive brainstorming sessions.
“Mind mapping offers you a lot of creative freedom and can open whole new ways of thinking.”
Uses for Mind Mapping
Education
Students can use mind maps to take notes, study for exams, and organise research projects. Teachers can use them to plan lessons and present complex topics visually.
Personal Development
Use mind mapping for goal setting, journaling, and planning personal projects. It helps in visualising paths to achieve personal and professional aspirations.
Business
Professionals can leverage mind mapping for project management, strategic planning and team brainstorming sessions. It’s an effective way to capture and organise ideas during meetings.
Are you frustrated with your comms? Do you ever wonder if your organisation’s communications are hitting the mark? Find out with our Communications Scorecard Quiz!
Have you ever been in a meeting where you could just feel your team's energy slipping away? Sometimes meetings drag on, and fresh ideas are as rare as a decent cup of tea, well, in the whole of America!