Would you rather wear a pair of Blue Ribbon Sports or a pair of Nikes? Would you want to buy them from Cadabra or Amazon? It’s a trick question, these are just examples of rebrands, and you’d have found the same products under each name. Thanks to good marketing and corporate communications however, we’re pretty sure you’d rather wear a pair of Nikes, and you’d prefer to shop for them on Amazon.
So, perception matters. It’s important to get your corporate communication right. This is true whether it’s a new product aimed at external audiences, or a new policy directed at your staff. Whatever your message, there is one marketing tool you can’t afford to miss - explainer videos.
Explainer videos allow you to communicate with and engage your viewers. They combine information with personality and emotion to leave a lasting impression. Explainer videos mix these qualities with a wide range of features, making them an ideal choice for your corporate communications. In this blog, we’ll explore just what a well-made explainer video can achieve.
1 - Boosting Audience Engagement
Explainer videos, especially whiteboard explainer videos, are well known for their high engagement rates. That’s why 96% of marketers interviewed by Wyzowl said that video is an important part of their marketing strategy. This engagement is possible thanks to the use of storytelling.
All the best explainer videos are custom-made just for you, giving you the ability to tailor your video to your message and audience. You can choose your video's style, tone, settings, and characters and ensure everything appeals to viewers.
In animated explainer videos, you can take this customisation even further by including real-life references or humour that make your message and video even more relatable. All of this comes together to hold a viewer's attention in the face of other distractions and make your video memorable.
2 - Enhancing Brand Consistency
Good branding is recognisable from even the smallest element. It covers everything from your ethos and tone of voice to your colour choices and logo design. You can include all of this throughout your explainer video. The ability of videos to celebrate your brand makes them the perfect medium for corporate communications, maintaining brand consistency and featuring every aspect of your company’s identity.
Including your brand in this way gives your message added impact and allows it to fit with your websites and other marketing. It also means that wherever your video gets shared, it will always feel like you.
3 - Versatility
We’re living in a world where corporate comms must work well over a wide range of devices and platforms to spread your message. Explainer videos are perfectly prepared for this challenge, and they're consistently well received by audiences. Wyzowl has found that 91% of the people they surveyed said they want to see more online videos from brands.
Explainer videos are able to deliver your message in a versatile and effective way across many devices. This means you can reach everyone, from a commuter on the train watching on their phone to groups of people watching on their smart TV, and even play your explainer video at conferences or events.
An explainer video’s versatility doesn’t stop there. Videos work well on all social media platforms, and when uploaded to YouTube, they can reach millions more. Explainer videos open even more possibilities thanks to their re-versioning options. By making changes or additions to your video, you could make it the perfect fit for social networks using portrait video, add accessibility features like subtitles or create versions in other languages.
All these factors make explainer videos an ideal way to deliver your corporate communications in a way that can connect with internal teams and culture or reach far across the world.
4 - Precision storytelling and clarity of message
A clear message—one that leaves viewers with strong takeaways and an actionable call-to-action—is essential in any good corporate comms. And it’s something that explainer videos are perfectly equipped to help you achieve. At the heart of this is the fact that explainer videos are narrative-driven, allowing you to organise your information and message carefully.
This narrative is then brought to the screen through several information streams:
Illustrations and visuals
Onscreen text
Voiceover
Animation
This allows you to say a lot quickly and explain complex concepts. It also means you can add engaging details, all-important context, and supporting information that ensure your message is delivered accurately and as you’d like it to be understood.
Strong corporate communications can cement your brand and help you connect with your team. Getting these comms right is important, and explainer videos are an ideal way to create high-quality corporate comms that deliver across devices, uses, and countries.
We are passionate about whiteboard explainer videos, and we’ve been creating them since 2004. We’re here to answer any questions about explainer videos and how they could work for you. Contact us today or book a 30-minute chat today!
When done well, the ingredients in an explainer video combine to create powerful animations that inform, entertain, inspire and stay with viewers. In this post, we look at how they are made.