Grabbing the spotlight and staying in someone’s mind is no easy task. One highly effective solution to this challenge is to use explainer videos. These visually dynamic and captivating videos excel not only in distilling complex messages into easily understandable narratives but also in etching a lasting imprint on the minds of viewers. These qualities and those we’ll cover in this blog make explainer videos a must for any marketing strategy!
1 - Simplifying Complex Ideas
One of the primary advantages of explainer videos is their ability to simplify complex concepts or processes. Whether you're introducing a new product, explaining a service, or illustrating a how-to guide, an explainer video can break down information into digestible chunks, making it easier for your audience to understand and retain.
2 - Increased Engagement
In today's fast-paced digital world, capturing and retaining audience attention is more challenging than ever. Explainer videos, with their dynamic visuals and concise messaging, are highly effective at grabbing attention and keeping viewers engaged. By leveraging the power of storytelling and animation, you can create an immersive experience that resonates with your audience and encourages them to take action.
3 - Driving Conversions
Ultimately, the goal of any marketing effort is to drive conversions and generate leads. Explainer videos excel in this regard by guiding viewers through the buyer's journey and nudging them towards your goals, whether it's making a purchase, signing up for a service, or subscribing to a newsletter. With a compelling call-to-action seamlessly integrated into your video, you can maximise conversion rates and see tangible results for your brand.
4 - Versatility in Style
The adaptability of explainer videos, be it a sleek modern style or the charm of whiteboard animation, empowers businesses to customize content in alignment with their brand identity and the preferences of their target audience. The importance of this is backed up by a survey by Animoto which revealed that 96% of consumers agree that visuals are crucial when making a purchase decision. Choosing the right style not only enhances the aesthetic appeal but also plays a pivotal role in amplifying the overall impact of your message, ensuring it resonates effectively with your audience's preferences and leaves a lasting impression.
5 - The Perfect Content for Social Media
In an era dominated by social media, the sharing of visually appealing content has become a ubiquitous practice. According to a study by Social Media Examiner, visual content is more than 40 times more likely to get shared on social media than other types of content. Animated explainer videos, with their engaging and shareable nature, effortlessly traverse various platforms, facilitating businesses in reaching a broader audience. The potential for virality offers a unique opportunity for organic brand amplification, providing a substantial boost to your brand's visibility and recognition in the digital landscape.
6 - Search Engine Optimization (SEO) Benefits
The integration of explainer videos into your website can wield a positive influence on your SEO endeavours. Search engines, such as Google, prioritise websites that offer diverse and engaging multimedia content. By incorporating animated explainer videos, your website stands to benefit from increased visibility in search rankings, leading to a surge in organic traffic. This not only improves your website's overall performance but also enhances its chances of being discovered by a broader online audience.
7 - Building Brand Authority
A well-crafted explainer video not only educates your audience but also positions your brand as an authority in your industry. By delivering valuable insights or solutions in an accessible format, you can establish trust and credibility with your audience, ultimately strengthening your brand's reputation.
explainer videos offer a powerful way to boost your brand's visibility, engage your audience, and drive meaningful results. Whether you opt for a whiteboard animation, animated explainer video, or a combination of both, the key lies in crafting a compelling narrative and delivering it through visually captivating content. By leveraging the unique strengths of explainer videos, you can take your brand to new heights and leave a lasting impression on your audience.
We’ve been creating explainer videos and telling visual stories for over 20 years, and we’d love to help you share your message! Whether you have a question about the process or want to discuss how your message could work as an explainer video, we’re always here to answer your questions. Contact us today or book a free video call!
Why do we see faces in clouds, cars with expressions, or even attribute human emotions to our household appliances (admit it, your Henry Hoover has feelings)? The answer lies in the ancient concept of anthropomorphism—a principle as old as humanity itself, born from our inherent need to understand and relate to the world around us by projecting our own characteristics onto it.
Picture this: You walk into a diner with a menu the size of a small novel. You’re hungry, but now you’re stuck—overwhelmed by choice, paralysed by indecision. Welcome to Hick’s Law in action, a psychological principle that’s been quietly dictating human behaviour since the 1950s...
Understanding the Scaling Fallacy isn't just for philosophers or over-caffeinated academics. It's vital for anyone who wants to make an impact with their ideas, especially in creative fields where size does not always equate to success.
Performance Load teaches us that less truly is more. Visual thinking is about distilling complexity into clarity, turning a tangled web of ideas into a neat, navigable roadmap.
Ever heard of the phrase, ‘necessity is the mother of invention’? Turns out, constraint is its often-overlooked sibling—perhaps the unsung hero of creativity.
In the chaotic symphony of modern life, where every ping and notification competes for our limited attention, the concept of ‘signal to noise’ has never been more relevant. But before it became the buzzword of the digital age, it had its origins in the dry and dusty world of early telecommunications.
It is more than just rounding off; it is a psychological experience where the brain concludes what remains hanging in the balance.
Have you ever wondered why certain stories just hit us in a different way? Chances are, you're in the grasp of something archetypal; those universal, almost sneaky patterns of theme and form that are hardwired into our very being.
When we design, whether that be a piece of graphic design, a software integration or a whiteboard animation, we should strive to minimise errors and make them easy to correct.
Today, I want to explore a theme that is as ancient as it is perpetually relevant, failure. It’s a concept that shapes our very DNA, prompting where we go, helping us grow in our personal and our professional lives.
Bridge the knowledge gap by exploring the role of advanced organisers in visual thinking and comms.
It gives us great pleasure to have you join me for this issue, as we explore the fascinating and always relevant subject of "The Medium is the Message."
This week's theme is a topic that is close to my heart: visual metaphors. Visual metaphors are at the core of visual thinking, and I'm excited to investigate them with you in this issue.
Mind mapping is a powerful tool for visual thinking that can transform the way you organise information, brainstorm ideas, and enhance creativity.
When done well, the ingredients in an explainer video combine to create powerful animations that inform, entertain, inspire and stay with viewers. In this post, we look at how they are made.
Explainer videos take your vision, message and story and transform them into a feast of storytelling, visual thinking and inspiring communication. This feast is served in the perfect way to capture your complexity and depth, and serve it up to your audience.
When it comes to your brand, video offers a whole range of ways to feature your brand both subtly and more directly.
Whiteboard videos can be a powerful way of telling your story, but their effectiveness very much depends on their quality. When picking the right whiteboard video production company, there are some essential steps and considerations.
In today’s digital era, explainer videos have become indispensable tools for businesses, educators, and creatives to convey complex ideas in a clear and engaging manner. These videos, whether animated or utilizing techniques like whiteboard animation, captivate audiences and simplify intricate concepts.
As visual aids go, whiteboards are like old friends. Whiteboard videos have developed from them, making ideas and messages understandable, clear, engaging and memorable.
In today's digital era, businesses are constantly seeking innovative ways to engage their audience and effectively communicate their messages. One such powerful tool that has gained popularity is whiteboard animation videos.
We’ll explore the captivating world of animation and how it unleashes the power of storytelling. Join us as we delve into the mesmerising world of animation and uncover the magic that lies within its animated tales.
In a world inundated with news and information, it's becoming increasingly difficult to separate fact from fiction. That's where BBC Explainers come in. With a commitment to demystifying complex topics, the BBC uses We Are Cognitive explainer videos to provide a deeper understanding of the world we live in.
Not everything is better remote, as we’re sure anyone who has tried to deliver remote training sessions will agree. We’re happy to announce that there is a better way to deliver remote training: whiteboard explainer videos.
Explainer videos are visually dynamic and captivating videos. They excel not only in distilling complex messages into easily understandable narratives but also in etching a lasting imprint on the minds of viewers. This makes explainer videos a must for any marketing strategy!
Creating a successful explainer video takes detailed planning. Done well, they supercharge stories and messages, giving them a lasting impact and high engagement rates.
One emerging and innovative tool that has gained significant popularity is whiteboard animation. By combining simplicity, creativity, and visual storytelling, whiteboard animation offers numerous benefits that can help companies improve their communication strategies.
By combining simplicity, creativity, and visual storytelling, whiteboard animation offers numerous benefits that can help companies improve their communication strategies. In this blog post, we will explore some of the key advantages that whiteboard animation brings to the table.
Before you type in ‘free whiteboard animation software’ straight into google, there are some very good reasons why working with a professional studio team creates a much stronger explainer animation.
This peculiar proportion, approximately 1.618, has been lurking in the shadows of human creativity for millennia, like a mathematical James Bond, seducing architects, artists, and designers with its promise of perfection.