UN FAO

Acceleration Zone

As our agri-food systems become increasingly strained, we need to develop projects and overcome barriers faster than ever! This is where the UN FAO Acceleration Zone comes in. The Acceleration Zone is a space where project developers can work with expert facilitators to get their projects off the ground and create the change we need. Our creative team explained the role and features of the Acceleration Zone in this explainer video.

The Brief

The UN FAO needed an explainer video that launched their Acceleration Zone and encouraged project architects to use it in less than two minutes. It was essential that our video not only explained how the Acceleration Zone works but also highlighted the opportunities the Acceleration Zone unlocks for project architects.

The Explainer Video

The Acceleration Zone provides exciting tools and possibilities for project architects working in the agri-food sector. To communicate these to potential users, our explainer video took a positive and bright tone as it explained what the Acceleration Zone offers.

Our scripted and visual storytelling began by connecting with audience pain points, setting out the challenges many viewers will be familiar with. This backdrop allowed our creative team to showcase features offered by the Acceleration Zone by using engaging characters and visuals. Our illustrators created rich and inviting scenes, used playful visual thinking to highlight points that stayed with audiences and communicated extra information not mentioned by the voiceover.

We drew the video to a close by painting a picture of the successful position project architects will be in after working with the Acceleration Zone and inviting the audience to bring their challenges ‘to the zone!’

The Client

The Food and Agriculture Organization of the United Nations supports countries to scale up their investments in agri-food systems to make them more sustainable and resilient to climate change.

The Context

Find out more about the work of the UN FAO here.

Other animations you might like

World Bank Group - Safety First

We collaborated with the World Bank to create a whiteboard explainer video to raise awareness about gender-based violence.

UNESCO & IIEP - The Quality Management Programme

To help UNESCO and IIEP report findings from their Quality Management Programme, they asked us to share their experiences through accessible explainer videos aimed at a variety of different stakeholders.

World Bank Group - Utilities of the Future Center of Excellence

The aim of Sustainable Development Goal 6 is to ensure that by 2030, everyone has access to clean water and sanitation. However, as 2030 approaches, we must face the fact that we’re falling behind. To meet the deadline we must embrace change. To create this change, the World Bank has established the Utilities of the Future Center of Excellence!

UN FAO - Acceleration Zone

The UN FAO Acceleration Zone is a space where project developers can work with expert facilitators to get their projects off the ground and create the change we need. Our creative team explained the role and features of the Acceleration Zone in this explainer video.

World Bank Group - WASH

Fisheries and aquaculture have a vital role in the diets of over a billion people. Proper sanitation and hygiene (WASH) play a vital role in this and to raise awareness about existing guidance, the World Bank worked with us to create a whiteboard explainer video.

CIRAD - Impact of Research in the South

CIRAD are passionate about making agricultural research increasingly collaborative, with long-term impacts. Together, we created this whiteboard animation to explain the role of the ImpresS approach in making CIRAD’s mission a reality.

A Framework For Change - Matthew Taylor and The RSA

Matthew Taylor has used his final lecture as CEO of the RSA to look at the social forces that shape our society and the relationship between different social sciences.

More In Common - Britain's Choice

We live in polarising times, but we have a lot more in common than some may think. It is the mission of More In Common to show how much we share.

The Royal Society - Why A Career In Science Is For Me

A career in science offers an exciting and rewarding chance to contribute and collaborate globally on the problems we all face. These careers extend far beyond the classic examples which come to mind.

Friedrich Ebert Foundation - German-British Relations and Social Democracy

The animation we have created for the Friedrich Ebert Foundation proposes key questions while highlighting the shared culture and values that unite the UK and Germany, emphasising a message of democracy and international cooperation.

The Royal Society - Why Science Is For Me

Studying science gives us amazing transferable skills and knowledge that we can take to every career. we worked with The Royal Society to create this animation highlighting the importance and benefits of studying science.

The Brink of Climate Catastrophe - David Wallace-Wells and The RSA

Journalist and author of The Uninhabitable Earth unpacks the reality and consequences of climate change in the latest RSA Minimate.

Hildrey Studio - ProxyAddress

In today’s world an address acts as a de facto form of identity and underpins everything from applying for a job to opening a bank account. The lack of an address can be a huge barrier to people experiencing homelessness receiving support and help.

The Gambling Commission - Customer Interaction Framework

The Gambling Commission asked us to create a whiteboard animation explaining to staff working in the gambling sector the new ‘customer interaction’ framework and how to apply it.

The Tyranny of Merit - Michael Sandel and the RSA

Harvard University Professor of Political Philosophy Michael Sandel examines the reality and consequences of our meritocracies in this RSA Minimate.

Ministry of Justice - Legal services are GREAT

Our legal services sector is one of the UK’s greatest exports and is worth £24 billion to the UK economy every year. We were asked by the Ministry of Justice to create a whiteboard animation to put the 'Legal Services are Great' campaign messages into an engaging and internationally accessible visual.

Barts NHS - The Power of Sustainability

Find out in this whiteboard animation how Barts Health NHS Trust lowers their impact on the environment and delivers better patient care through Sustainability.

GIZ - Marine Spatial Planning (MSP)

What is Marine Spatial Planning (MSP) and how can it benefit marine environments and those who use them?

Cynthia Hall and the Karyn Purvis Institute of Child Development - TBRI®

We worked with the Karyn Purvis Institute of Child Development and Cynthia Hall to bring TBRI® to the screen and share its vital message about children, trauma and recovery.

The Red Cross/Red Crescent Movement - Stay Safe

Because much of the Red Cross/Red Crescent Movement’s work is in war zones and areas of extreme danger, it is vital that their staff and volunteers are aware of how to stay safe. We explained more in this whiteboard animation.

Amnesty International - Human Rights MOOC Promo Video

The world is in a constant state of flux, with wars and repressive regimes creating an ongoing refugee crisis.

The RSA - Basic Income

This film introduces the concept of Universal Basic Income as a means of underpinning society and taking away the financial insecurity that many people feel today.

Amnesty International: Human Rights

What would you do if one morning your life was turned upside down by conflict or the repressive regime of your country?

The Royal Society - Unconscious Bias

The Royal Society approached us to make a whiteboard animation after applications to their University Research Fellowships highlighted a staggering gender imbalance.