Animated Explainer Videos by Cognitive

Have you ever been in a meeting where you could just feel your team's energy slipping away? Sometimes meetings drag on, and fresh ideas are as rare as a decent cup of tea, well, in the whole of America!

This peculiar proportion, approximately 1.618, has been lurking in the shadows of human creativity for millennia, like a mathematical James Bond, seducing architects, artists, and designers with its promise of perfection.

Have you ever been in a meeting where you could just feel your team's energy slipping away? Sometimes meetings drag on, and fresh ideas are as rare as a decent cup of tea, well, in the whole of America!

Why do we see faces in clouds, cars with expressions, or even attribute human emotions to our household appliances (admit it, your Henry Hoover has feelings)? The answer lies in the ancient concept of anthropomorphism—a principle as old as humanity itself, born from our inherent need to understand and relate to the world around us by projecting our own characteristics onto it.

Picture this: You walk into a diner with a menu the size of a small novel. You’re hungry, but now you’re stuck—overwhelmed by choice, paralysed by indecision. Welcome to Hick’s Law in action, a psychological principle that’s been quietly dictating human behaviour since the 1950s...

We’ve all been there, haven’t we? That frantic rush, always trying to keep up with the latest trend. Blink, and it’s gone—again. It’s like standing on a moving walkway, but it’s speeding up, and you’re dragging along a suitcase packed full of never-ending to-do lists.

Understanding the Scaling Fallacy isn't just for philosophers or over-caffeinated academics. It's vital for anyone who wants to make an impact with their ideas, especially in creative fields where size does not always equate to success.

Performance Load teaches us that less truly is more. Visual thinking is about distilling complexity into clarity, turning a tangled web of ideas into a neat, navigable roadmap.

You know that feeling when you’ve just nailed a quick win? The rush, the thrill, the sense of accomplishment—it’s like a hit of dopamine, making you feel like you’re on top of the world. But here’s the thing no one tells you...

Ever heard of the phrase, ‘necessity is the mother of invention’? Turns out, constraint is its often-overlooked sibling—perhaps the unsung hero of creativity.

Ignoring burnout doesn't just impact outcomes; it gradually wears down the very essence of team connection and effectiveness. But here's the encouraging part: there's a way forward that is both within reach and within our control. 

In the chaotic symphony of modern life, where every ping and notification competes for our limited attention, the concept of ‘signal to noise’ has never been more relevant. But before it became the buzzword of the digital age, it had its origins in the dry and dusty world of early telecommunications.

It is more than just rounding off; it is a psychological experience where the brain concludes what remains hanging in the balance.

Have you ever wondered why certain stories just hit us in a different way? Chances are, you're in the grasp of something archetypal; those universal, almost sneaky patterns of theme and form that are hardwired into our very being.

When we design, whether that be a piece of graphic design, a software integration or a whiteboard animation, we should strive to minimise errors and make them easy to correct.

Today, I want to explore a theme that is as ancient as it is perpetually relevant, failure. It’s a concept that shapes our very DNA, prompting where we go, helping us grow in our personal and our professional lives.

When done well, the ingredients in an explainer video combine to create powerful animations that inform, entertain, inspire and stay with viewers. In this post, we look at how they are made.

Explainer videos take your vision, message and story and transform them into a feast of storytelling, visual thinking and inspiring communication. This feast is served in the perfect way to capture your complexity and depth, and serve it up to your audience.

When it comes to your brand, video offers a whole range of ways to feature your brand both subtly and more directly.

Whiteboard videos can be a powerful way of telling your story, but their effectiveness very much depends on their quality. When picking the right whiteboard video production company, there are some essential steps and considerations.

In today’s digital era, explainer videos have become indispensable tools for businesses, educators, and creatives to convey complex ideas in a clear and engaging manner. These videos, whether animated or utilizing techniques like whiteboard animation, captivate audiences and simplify intricate concepts.

As visual aids go, whiteboards are like old friends. Whiteboard videos have developed from them, making ideas and messages understandable, clear, engaging and memorable.

In today's digital era, businesses are constantly seeking innovative ways to engage their audience and effectively communicate their messages. One such powerful tool that has gained popularity is whiteboard animation videos.

We’ll explore the captivating world of animation and how it unleashes the power of storytelling. Join us as we delve into the mesmerising world of animation and uncover the magic that lies within its animated tales.

In a world inundated with news and information, it's becoming increasingly difficult to separate fact from fiction. That's where BBC Explainers come in. With a commitment to demystifying complex topics, the BBC uses We Are Cognitive explainer videos to provide a deeper understanding of the world we live in.