Animated Explainer Videos by Cognitive
Our creative team transform your message into shareable, engaging and memorable explainer videos.
Why should you use an animated explainer video?
Animated explainer videos are an amazing way to let your audience, and the world, know about your story, latest message or idea. They supercharge your content with a combination of custom made illustrations, engaging animation and approachable voiceovers. This powerful combination makes your message more memorable, more engaging and more entertaining - the perfect trio for an increasingly digital and distracting world.
To compare just what kind of impact an animated explainer video has compared with a more traditional ‘talking head’ video, we compared the two.
We were delighted to have the opportunity to conduct this research with Richard Wiseman, Professor of the Public Understanding of Psychology at the University of Hertfordshire.
Together, we found that the animated explainer video:
was 66% more likely to be shared
resulted in a 15% increase in information retention
was 33% more entertaining
How do we make them?
We employ the most interesting imagery – images, icons, diagrams, and videos – weave it together into a story, breathe life into it with fun animations and a voiceover …and whoa … it’s ready for consumption! Or should we say mass consumption? Our animations for the RSA Animates series have attracted over 100 million views, bringing complex and dry content to life.
The first step is a meeting with you; where we understand who you are, what you want to say and how you want to say it. Our talented writers then turn your message into an engaging script, and once you’re happy with it, our illustrators use it to create rich visuals and characters that will bring your ideas to life.
Once you’ve signed these off, our animators create a first version of the animated explainer video. While all this is happening, we ask you about voiceovers and record the one which is the perfect fit at a professional studio.
All of this then comes together into your finished explainer video, bursting with information and charm, and ready to go out and engage viewers as it tells your story.
Our talented team of creative award-winning professionals has as much fun telling your story as your audience will watching it. Storytelling is an art, and we can confidently say we’ve mastered it with our trademark whiteboard animation technique.
Who we do it for
No matter how simple or complex, mundane or out-of-the-box your story or the story of your products and services, our animated explainer videos can lay it all out in a digestible, engaging, and unforgettable style. More importantly, we will tell your story in a way that is tailored to your business and your goals.
Whether you’re trying to market your company’s offerings, simply educate your customers, or raise public awareness, our animated explainer videos can do it all. We feel honoured to have done this for organisations like the BBC, Google, Deloitte, The World Bank, Coca Cola and TED-Ed.
Here are our latest animated explainer videos:
Where it all started - the RSA Animates animated explainer video series
Back in 2008 we started working with The Royal Society of Arts, creating animated Explainer Videos around some of their keynote speeches. The speeches were often complex, sometimes dry and had low engagement rates. Our trademark Whiteboard Animation approach made this content engaging, understandable and memorable. Today the series has had over 100 million YouTube views!
Read more about how animated explainer videos and visual storytelling can supercharge your story:
Whiteboard videos can be a powerful way of telling your story, but their effectiveness very much depends on their quality. When picking the right whiteboard video production company, there are some essential steps and considerations.