Create Explainer Videos that combine substance, style and engagement
Whether it’s a landing page, a video for YouTube or a social media post, there is no denying the effectiveness of a good explainer video when you want to bring your product or idea to life and to a wide audience. Not all explainer videos were created equal, however. Compared with a ‘talking head’ video, whiteboard animation has been found to be more entertaining, more engaging, more shareable and resulted in higher information retention!
We created this animation to explain eBay’s part in the circular economy.
Why choose a whiteboard animation as your explainer video?
Firstly, whiteboard animations take explaining to the next level their potential is highlighted in the success of our early work, the RSA Animates. Whiteboard animations combine carefully considered scripts, custom made illustrations, engaging animation and bespoke characters. Completed by onscreen text and a voiceover, whiteboard animation allows you to make your explainer video tailored exactly to your subject and audience.
But they can include even more than this! Our creative team can reflect your personality, purpose and branding throughout the animation to ensure viewers don’t just learn about your subject, they can understand who you are.
Most importantly, whiteboard animations make great explainer videos because there is no limit to what they can explain. If it can be imagined, it can be drawn. Whiteboard animation can tackle the most complex and abstract, and make the driest topic engaging and entertaining.
Whiteboard animation is the style we pioneered and is our passion. We’d love to hear about your project and what you have in mind! Book a discovery call today.
Examples of our Explainer Videos
We collaborated with the World Bank to create a whiteboard explainer video to raise awareness about gender-based violence.
To help UNESCO and IIEP report findings from their Quality Management Programme, they asked us to share their experiences through accessible explainer videos aimed at a variety of different stakeholders.
To rally support from policymakers and donors, the WHO collaborated with Cognitive to create a compelling whiteboard animation. This animation aimed to humanise the issue and inspire investment in preventative measures, focusing on the Eastern Mediterranean region.
The aim of Sustainable Development Goal 6 is to ensure that by 2030, everyone has access to clean water and sanitation. However, as 2030 approaches, we must face the fact that we’re falling behind. To meet the deadline we must embrace change. To create this change, the World Bank has established the Utilities of the Future Center of Excellence!
For cottage owners, life is busy enough without having to spend extra time keeping tabs on maintenance! Cottage Companion knows this and has created an app that allows you to track tasks and progress in real time.
Zone 2e is helping 2e students overcome these challenges by leveraging their strengths. Our creative team explained how Zone 2e supports twice-exceptional students in this explainer video.
Explainer videos provide a great alternative to weary website listings and brochures, and Tishman Speyer has embraced them to promote their Angel Square development!
The UN FAO Acceleration Zone is a space where project developers can work with expert facilitators to get their projects off the ground and create the change we need. Our creative team explained the role and features of the Acceleration Zone in this explainer video.
Ravenscourt Action Group have taken a stand against the proposed redevelopment of Flora Gardens and Avonmore primary schools. Our creative team translated their message into an explainer video ready to inform key stakeholders and the wider community about the issues and solutions.
Dear Work started as a letter and grew into a book, one that helps us all rethink success, vitality and stress, as we discover our spark and purpose! A message for our time, our creative team brought Sara Ross’ vision and advice to life in this whiteboard animation book trailer!
Tech Superpowers (TSP) approached us seeking a creative solution to showcase the challenges growing companies face and explain how MSPs like them can facilitate a comprehensive, well-documented onboarding process.
XPertDPO came to us looking for an engaging animation to clearly convey their Data Compliance and Protection services. What unfolded was an enjoyable and productive collaboration that proved even a subject that may seem dry, like GDPR, could be infused with fun.
Mansoor Vakili’s work looks at the earth as a self-organising, living, system. He shows how understanding this can help us live more fulfilling and sustainable lives. Working with Vakili, our creative team explained his work and its implications for the way we live.
UnitiWall is redefining what is possible in construction with its prefabricated, high-performing wall panel systems! Our creative team used their visual thinking skills to create an explainer video that showcased the benefits of using these wall panels and explained how they can be used.
A wave of new technologies is crashing around us. This wave will bring advancements at a rate never before seen and help us achieve crucial goals such as advancements in clean energy. It could also empower bad actors, however, creating new tools for disruption and interference.
In our explainer video, we highlighted the quality of EuroQol’s translation technique and the fact that many translated versions of the EQ-5D already exist.
Weight-based stigma is pervasive and impacts people in every aspect of their lives. We worked with Kings College London to draw attention to this important issue.
PSW has designed a process to help clients avoid complications and get the living space they’ve dreamed of. We helped PSW share their innovative process in this explainer video.
Fisheries and aquaculture have a vital role in the diets of over a billion people. Proper sanitation and hygiene (WASH) play a vital role in this and to raise awareness about existing guidance, the World Bank worked with us to create a whiteboard explainer video.
CIRAD are passionate about making agricultural research increasingly collaborative, with long-term impacts. Together, we created this whiteboard animation to explain the role of the ImpresS approach in making CIRAD’s mission a reality.
Matthew Taylor has used his final lecture as CEO of the RSA to look at the social forces that shape our society and the relationship between different social sciences.
Most funding agencies consider research impacts an important factor. Communicating impact is a skill in its own right and University College Dublin have created the Impact Toolkit to provide valuable guidance on explaining impact.
We worked with the the London School of Hygiene and Tropical Medicine, creating a whiteboard animation to raise awareness about TXA and the success of the CRASH trials.
Cynthia Hall and the Karyn Purvis Institute came to us to create a whiteboard animation highlighting the critical issue of human trafficking and the situations that can lead to someone becoming trafficked.
The Anna Freud National Centre for Children and Families have put together a free 5 step framework. Simple and evidence based, the framework was created for schools to use in supporting young people with their mental health.
The Berkhamsted Schools Group develop remarkable people, helping their pupils to not only earn a living but also to live lives worth living. We worked with the Berkhamsted to bring their educational vision to the screen in this whiteboard animation.
Studying science gives us amazing transferable skills and knowledge that we can take to every career. we worked with The Royal Society to create this animation highlighting the importance and benefits of studying science.
Our current gambling regulations are not fit for purpose, more suited to analogue rather than digital gambling.
Journalist and author of The Uninhabitable Earth unpacks the reality and consequences of climate change in the latest RSA Minimate.
EQ-5D has been used for over 30 years in clinical trials, population studies and real-world settings, informing important decisions by healthcare authorities and providers.