Create Explainer Videos that combine substance, style and engagement

Whether it’s a landing page, a video for YouTube or a social media post, there is no denying the effectiveness of a good explainer video when you want to bring your product or idea to life and to a wide audience. Not all explainer videos were created equal, however. Compared with a ‘talking head’ video, whiteboard animation has been found to be more entertaining, more engaging, more shareable and resulted in higher information retention!

We created this animation to explain eBay’s part in the circular economy.

 
 

Why choose a whiteboard animation as your explainer video?

Firstly, whiteboard animations take explaining to the next level their potential is highlighted in the success of our early work, the RSA Animates. Whiteboard animations combine carefully considered scripts, custom made illustrations, engaging animation and bespoke characters. Completed by onscreen text and a voiceover, whiteboard animation allows you to make your explainer video tailored exactly to your subject and audience.

But they can include even more than this! Our creative team can reflect your personality, purpose and branding throughout the animation to ensure viewers don’t just learn about your subject, they can understand who you are.

Most importantly, whiteboard animations make great explainer videos because there is no limit to what they can explain. If it can be imagined, it can be drawn. Whiteboard animation can tackle the most complex and abstract, and make the driest topic engaging and entertaining.

Whiteboard animation is the style we pioneered and is our passion. We’d love to hear about your project and what you have in mind! Book a discovery call today.

Examples of our Explainer Videos